BE FORWARD Certification
2026-07-06 03:00:32

BE FORWARD Achieves Privacy Mark Certification to Enhance Cross-Border E-Commerce Security

BE FORWARD Achieves Privacy Mark Certification



BE FORWARD CO., LTD., based in Minato, Tokyo, has announced a significant milestone in its commitment to data security and privacy. On June 16, 2026, the company received the Privacy Mark certification from the Japan Information Economy Society Promotion Association (JIPDEC). This certification confirms that BE FORWARD has established and is effectively operating a robust Personal Information Protection Management System (PMS), securing personal information from various stakeholders involved in its cross-border e-commerce operations.

Background and Purpose



The need for stringent data privacy measures has never been greater as businesses increasingly engage in international e-commerce. To ensure the proper management of personal information entrusted to it by customers and partners, BE FORWARD has implemented a comprehensive approach that encompasses the strengthening of organizational and technical security measures. This includes employee education programs, internal audits, and a well-defined oversight system. The recent certification validates these efforts, recognizing that BE FORWARD’s practices align with the standards set by an independent third-party agency.

Understanding the Privacy Mark System



The Privacy Mark system is a vital framework in Japan, allowing businesses to improve their handling of personal information continuously. Managed by JIPDEC, the system evaluates whether a company has established and effectively operated a structure for appropriate personal information handling. Companies that meet the criteria are authorized to display the Privacy Mark. This framework is crucial for complying with Japan’s Personal Information Protection Act, requiring organizations to construct and operate a comprehensive Personal Information Management System (PMS). The certification must be re-evaluated every two years, emphasizing the need for ongoing improvement and adherence to privacy best practices.

Certification Details



  • - Registered Organization: BE FORWARD CO., LTD.
  • - Registration Number: 25000267(01)
  • - Validity Period: June 16, 2026 - June 15, 2028
  • - Auditing Agency: Broadcasting Security Center
  • - Certifying Body: JIPDEC

Future Initiatives



As a certified Privacy Mark enterprise, BE FORWARD is committed to enhancing its personal information protection framework. The company will strive to continuously improve its practices while providing safer and more reliable services to its customers, business partners, and clients both domestically and internationally.

Company Overview



  • - Company Name: BE FORWARD CO., LTD.
  • - Established: March 10, 2004
  • - Capital: 500 million yen
  • - Representative: Hirokazu Yamakawa
  • - Headquarters: Roppongi Hills Mori Tower, 37th Floor, 6-10-1 Roppongi, Minato-ku, Tokyo, 106-6137, Japan
  • - Employee Count: 298 in Japan
  • - Business Highlights: Selling and importing/exporting used vehicles, automotive parts, running e-commerce operations, and various logistics services.
  • - Financial Performance: Revenue of 160.9 billion yen and 190,000 units sold in FY 2025.
  • - Website: BE FORWARD Corporate
  • - E-commerce Site: BE FORWARD


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Topics Consumer Products & Retail)

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