#Japan #Shibuya #Moroto-no-ie #SUPER LUXURY SERIES

The Latest Gem in Luxury Real Estate: Moroto-no-ie's New Residence in Shibuya

On July 9, 2026, Moroto-no-ie Co., Ltd., a prestigious luxury home builder based in Japan, will showcase its latest addition to the SUPER LUXURY SERIES— a high-end residence located in Shibuya, Tokyo. This exclusive open house is intended specifically for media representatives, allowing them to experience and report on the unique values and architectural design embodying the series' philosophy: "timeless beauty that withstands the passage of time."

A Vision of Timeless Beauty

Moroto-no-ie, founded in 1975 and based in Kuwana City, Mie, with a branch in Chiyoda, Tokyo, has dedicated itself to constructing over 5,000 luxury homes. The company's stunning projects challenge the conventional perception of real estate in Japan, which often values land and buildings separately and sees homes depreciate in value over time. Instead, Moroto-no-ie views housing as an asset that transcends generations.

The newly finished Shibuya residence epitomizes this viewpoint, featuring expansive living spaces designed for both aesthetics and functionality. With an approximately 44.7-tatami mat living and dining room complemented by a stunning ceiling height of about 5.1 meters, the home's layout emphasizes abundance and serenity amidst the urban environment.

Architecture That Speaks Generational Legacy

According to Moroto-no-ie, a genuine estate is not just a luxurious residence but a vessel that encapsulates a family's history and culture. Decisions on design, materials, and craft aim to create homes that foster memories and legacies that can be passed down through generations. The philosophy distinguishes the SUPER LUXURY SERIES from other luxury constructions, which often chase fleeting trends.

Sustainable and Elegant Design

The property adopts diverse design concepts and crafts, enriching the architectural experience. Spaces within the new residence transition softly from the buzz of city life to peaceful retreats, exemplified by the careful selection of materials and the artists' craft involved in the construction, including unique plasterwork by specialized artisans. The luxury home is equipped with features that cater to modern city living, such as a built-in garage for two vehicles, a spacious rooftop terrace, and a large wine cellar, ensuring both comfort and innovation.

Media Preview Event

The upcoming internal showcase is not open to the public but is aimed at offering press members an exclusive chance to explore the completed residence and understand the architectural values inherent in the SUPER LUXURY SERIES. This event will feature building tours, discussions led by the Senior Producer Shota Inoue, and opportunities to capture the residence in photographs.

Event Details:

• - Date: July 9, 2026
• - Time: 14:50 Registration / 15:00 Tour Begins
• - Location: Shibuya Ward, Tokyo (exact address provided upon registration)
• - Who Can Attend: Media representatives only

The Philosophy Behind SUPER LUXURY SERIES

The SUPER LUXURY SERIES emphasizes a vision where homes are not mere consumables of one generation but are valuable cultural assets passed on across lineages. Reflecting on the chosen location and sourcing durable yet beautiful materials, Moroto-no-ie creates properties that only grow richer in value and meaning with time.

The company invites attendees of the open house to immerse themselves in this newly completed residence, experiencing firsthand the harmonious blend of light, space, quality, and silence achieved through thoughtful design. As revealed by Senior Producer Shota Inoue, this approach aims not just for immediate luxury but seeks to cultivate a lasting emotional attachment between the residents and their home as they share their lives and stories within its walls.

As we await the unveiling of this exquisite residence, it becomes clear that for Moroto-no-ie, creating luxury homes is more than a business; it's an art form that preserves history and nurtures culture for future generations.