#USA #San Francisco #Identity Verification #Persona #Gartner Magic Quadrant

Persona Achieves Leadership Recognition in Gartner's 2025 Magic Quadrant

On August 27, 2025, Persona, a prominent platform specializing in verified identity solutions, has proudly announced its recognition as a Leader in the 2025 Gartner Magic Quadrant for Identity Verification. This marks a significant milestone, emphasizing Persona's dedication to excellence in identity verification technology. Notably, this is the second consecutive year that Persona has been positioned highest in the Ability to Execute among 11 evaluated vendors. Furthermore, in the 2025 Gartner Critical Capabilities for Identity Verification report, Persona secured the top rank across five key Use Cases: Risk Mitigation, Consumer Verification, Accessibility, Data Control, and Automation, while also achieving a notable second place in Workforce.

Supporting Organizations in the Age of AI Threats

As the landscape of digital threats evolves with the rise of generative AI and increasing identity regulations, organizations are seeking adaptable identity solutions that can meet these challenges. Persona's platform offers a comprehensive and customizable identity verification infrastructure, enabling companies to effectively mitigate fraud, boost conversion rates, and ensure compliance. By allowing businesses to tailor the verification process to meet their specific requirements, Persona facilitates a balanced approach between fraud prevention and user experience.

Rick Song, CEO and co-founder of Persona, highlights the growing importance of integrating identity verification throughout various customer interactions. He states, "Our customers increasingly seek to weave identity verification into every part of the user journey, whether they're stopping fraud at signup, securing their workforces, or streamlining account recovery." He further emphasizes the significance of the recognition by Gartner as a testament to the company’s commitment to bolstering product capabilities and enhancing integrations for businesses combating AI-driven fraud while navigating regulatory changes.

Scaling up to Meet Global Identity Needs

In addition to significantly growing its customer base, Persona has reached multiple milestones over the past year, including:

• - Identifying over 75 million AI-driven face spoof attempts thanks to advanced liveness detection technology.
• - Expanding international KYB capabilities, allowing businesses to verify and onboard entities across the globe while combating sophisticated impersonation and synthetic fraud.
• - Enhancing age assurance solutions, which have gained international acclaim with certifications from Germany's KJM and the UK's ACCS.
• - Broadened third-party integrations with AI tools, data providers, productivity applications, IAM, and HRIS systems, simplifying access control and provisioning.
• - Securing a remarkable $200 million in Series D funding at a $2 billion valuation to advance its vision of building a verified identity layer suitable for an agentic AI world.

Persona believes that this ongoing expansion and enhancement of its identity platform will help organizations address complexities in identity verification, especially with over 100 vendors vying for market share. By utilizing Gartner's impartial evaluations, organizations can gain insight into vendor strengths and market dynamics.

Unmatched Flexibility and Future Preparation

At its core, Persona's modular platform empowers businesses to craft identity workflows and user experiences that align with their specific requirements, risk appetites, and broader business objectives. This adaptability ensures that teams are equipped for future developments, enabling them to swiftly adjust to new technologies, regulatory updates, and emerging use cases.

Today, leading organizations from various sectors, including football teams, universities, airlines, banking institutions, and global platforms like LinkedIn and OpenAI, are harnessing Persona's solutions to create tailored verification processes that suit their unique demands.

For further details about Persona's verified identity platform and to explore the full Gartner reports, visit Persona's website.

About Persona

Founded in 2018 and headquartered in San Francisco, Persona Identities, Inc. offers a unified identity platform that delivers the essential tools organizations need to collect, verify, manage, and make informed decisions regarding identities. Serving over 200 countries and multiple languages, Persona supports a diverse range of sectors, including retail, fintech, and education.

For more information, please visit Persona’s homepage.