#Japan #Tokyo #wellness #Aru Pilates #U-choice

Introduction to Aru Pilates

Aru Pilates, a personal pilates studio crafted under the supervision of a practicing obstetrician, is set to open its doors on October 6, 2025. Located just a three-minute walk from Ikejiri-Ohashi Station in Setagaya, Tokyo, this innovative studio aims to address the wellness needs of women, particularly those navigating various life stages such as menstruation, pregnancy, and postpartum recovery.

The studio's launch is accompanied by a special promotion offering personal lessons that typically cost ¥10,000 for just ¥4,000, encouraging women looking to enhance their fitness and wellbeing. In addition to personalized pilates training, Aru Pilates will also commence a marketing support service tailored for multi-store businesses in the wellness sector.

Importance of Wellness for Women

In modern society, women's participation in the workforce is on the rise; however, along with this, many women encounter physical and emotional challenges that arise from menstruation, pregnancy, and postpartum experiences. According to a study released by the Ministry of Health, Labour, and Welfare, work productivity can drop to 63.5% during menstruation. Recognizing the significance of wellness routines that are sustainable and manageable within daily life is crucial for empowering women to feel healthy and radiant.

Aru Pilates was established with the aim of providing a scientifically-backed and safe approach to personal pilates programs, ensuring that women receive the support they need to maintain their physical and mental health.

Distinct Features of Aru Pilates

1. Customized Programs Supervised by a Gynecologist
The studio is led by Akari, a current obstetrician who deeply understands the various physical changes and challenges women face throughout their life stages. Each lesson is personalized, taking into account individual body types, skeletal structures, goals, and daily conditions. Special programs for postpartum women are also available, developed based on expert medical knowledge, providing a safe space to regain their strength and fitness.

2. A Relaxing Environment – Your Third Place
Aru Pilates focuses on being more than just an exercise studio; it strives to create a high-quality atmosphere that caters to all senses. With refined Japanese decor complemented by greenery, calming music, and seasonal beverages, the studio offers a sanctuary for relaxation—effectively serving as what is often referred to as the 'third place' for individuals seeking an oasis away from their busy lives, allowing them to embrace their true selves.

3. Private, One-on-One Lessons
All sessions at Aru Pilates are conducted in a one-on-one format, allowing participants to closely connect with their bodies for a full 60 minutes. With an entirely private approach, clients can focus on experiencing effective workouts, free from the influence of others. The studio provides all necessary amenities including workout clothes, towels, and water, making it easy for clients to stop by after work or during shopping trips, without the hassle of bringing extra items.

Launching Marketing Support Services

In conjunction with the opening of Aru Pilates, U-choice Inc. will also kick off a marketing support service aimed at wellness center owners and other retailers who wish to expand their businesses. Drawing on their successful marketing expertise, U-choice aims to offer practical solutions tailored to the rapidly evolving fitness and wellness market, particularly as the pilates sector has been experiencing a growth rate exceeding 15% annually. Many independent studios struggle with customer acquisition and retention; thus, their marketing support will be integral in driving overall industry development.

Store Details

• - Store Name: Aru Pilates
• - Opening Date: October 6, 2025
• - Location: 2-26-6 Ikejiri, Setagaya-ku, Tokyo, 3F Phil Park Ikejiri Ohashi III
• - Operating Hours: Weekdays: 8:00 AM - 9:00 PM, Weekends: 8:30 AM - 9:30 PM
• - Target Audience: Women only (Men can join with female members as part of the Friends Plan at ¥5,000/session)
• - Official Website: Aru Pilates
• - Hot Pepper Beauty Link: Hot Pepper Beauty

About U-choice Inc.

• - Company Name: U-choice Inc.
• - Representative: Naohiro Kobayashi
• - Headquarters: 1-6-30 Kojimachi, Chiyoda-ku, Tokyo, Kintetsu Hanzomon Square
• - Business Content: Media business, marketing support, pilates operations
• - Website: U-choice