#Japan #Kawagoe #Resona Coedo Terrace #Edge AI Camera #Saitama Resona Bank

Introduction

The world is witnessing an incredible development in technology that not only enhances security but also improves the understanding of visitor behavior in various spaces. Tobu Top Tours Co., Ltd., in collaboration with Saitama Resona Bank and Community Design Lab Saitama, has initiated a pioneering experiment utilizing edge AI camera technology at the Risona Coedo Terrace in Kawagoe, Saitama. This initiative aims to form a foundation for developing effective marketing solutions while respecting visitor privacy.

Overview of the Initiative

This trial will be led by the newly established Future Collaboration Lab at Tobu Top Tours, set to launch in January 2025. The main focus of this experiment is to utilize non-identifiable data to analyze visitor behavior, thereby enabling improvements in exhibitions and service experiences. Understanding visitor needs and actions is crucial for creating more appealing spaces and services. The Risona Coedo Terrace is an ideal setting for this as it serves as a community space for both locals and tourists, featuring exhibition areas, cafes, and event spaces.

What is Edge AI Camera Technology?

Edge AI cameras represent a significant advancement from conventional surveillance cameras that merely record and transmit footage. These next-generation smart cameras incorporate AI processing capabilities directly within the device, enabling real-time analysis and processing of captured video. The edge AI camera system employed in this trial features the IMX500 intelligent vision sensor produced by Sony Semiconductor Solutions Corporation, which is recognized as the world’s first sensor with AI processing features.

The IMX500 sensor's hallmark feature lies in its capacity to extract useful marketing data without identifying individuals, thereby addressing privacy concerns effectively. This system will be integral in redefining how data is captured and utilized in various commercial and cultural settings.

Objectives of the Experiment

The primary objectives of this proof-of-concept trial include:
1. Visitor Behavior Analysis: Assessing visitor dwell times in different exhibition areas to determine which displays generate the most interest and engagement.
2. Link Between Visitor and Purchase Behavior: Comparing visitor numbers with POS data to gauge conversion rates, enabling optimal store layout and product placement suggestions.
3. Community Activation through Data Utilization Models: Establishing empirical methods to measure and analyze the effectiveness of local events, identifying target demographics based on visitor attributes, and devising strategies to attract them.

Utilizing Trial Data for Marketing

The insights gained from this trial will lead to numerous innovative marketing applications:
1. Establishing Exhibition Improvement Cycles: By identifying which exhibits attract the most attention and where visitors spend the most time, a regular updating cycle can be established for display content.
2. Optimizing Visitor Experiences by Time of Day: Enhancing staffing arrangements and information provision based on visitor patterns and congestion levels, ultimately improving satisfaction and operational efficiency.
3. Promoting Regional Collaboration: Sharing data-driven insights about visitor profiles with local businesses to create joint promotions and customer referral systems.

Conclusion

Ultimately, this collaboration between Tobu Top Tours, Saitama Resona Bank, and Community Design Lab Saitama marks a significant advancement in leveraging technology for community engagement and cultural activation. By analyzing visitor behavior responsibly and innovatively, this initiative not only promises to enrich local business operations but also aims to foster an increased sense of community and enrichment in the Kawagoe region.

Company Overviews

Saitama Resona Bank

• - Established: 2002
• - Capital: 70 billion yen
• - Description: A key regional financial institution aiming to support local economic revitalization and address social issues.
• - Website: Saitama Resona Bank

Community Design Lab Saitama

• - Established: 2021
• - Capital: 100 million yen
• - Description: Focuses on local problem-solving solutions and urban revitalization projects through public-private partnerships.
• - Website: Community Design Lab

Tobu Top Tours Co., Ltd.

• - Established: 1955
• - Capital: 3 billion yen
• - Description: A travel company that provides comprehensive travel services, focusing on new business creation and regional development.
• - Website: Tobu Top Tours