New Minon Hair Care TV Commercial Featuring Yukino Kishii Set to Premiere

On August 2, 2025, Daiichi Sankyo Healthcare Co., Ltd. will unveil its latest TV commercial featuring popular actress Yukino Kishii, highlighting the gentle care of sensitive skin through the Minon Body Care Series. Titled "The Gentle Washer," this 15-second commercial captures the essence of Minon’s philosophy of kindness and comfort, offering viewers a serene and relaxing experience.

The TV Commercial

* The new commercial showcases Yukino with a relaxed demeanor as she reflects on the past while shampooing her hair with soft, abundant foam. The calming pink and white color scheme of the Minon aesthetic accentuates her gentle charm, drawing the viewers into the soothing world of Minon. A notable moment features Yukino expertly blowing bubbles from her nose, a testament to the naturalness of her performance.

CM Details

- Title: “The Gentle Washer” segment
- Cast: Yukino Kishii
- Release Date: August 2, 2025

For more details, visit the CM Gallery.

Behind the Scenes of the Commercial

This year marks the sixth year Yukino has been associated with the Minon brand, bringing a relaxed energy to each shoot environment. The commercial's direction particularly highlighted the importance of presenting Minon’s characteristics, such as its fine foam, in a visually appealing manner. This involved meticulous adjustments to ensure every detail, from finger movements to lighting, translated well on camera.

Yukino’s Personal Care Rules

During the production, discussions arose surrounding themes of scalp care and self-care rules. Yukino surprised the crew with her unique practice of sleeping without a pillow, leading to a surprising yet effective comfort that has now become her mantra. Her affinity for Minon products was evident, with her particularly praising the hair shampoo featured in the ad, alongside her fondness for the brand's bath additives. "My bathroom feels like a Minon spa," she said, sharing her enjoyment of the products.

Exclusive Interview with Yukino Kishii

In an exclusive interview, Yukino reflected on her experience on set and the emotional connection she has with the commercial.

- Q: What was it like shooting the commercial? Did you have a favorite scene?
- Yukino: "The scene where I blow bubbles is a highlight! I focused on the gentleness of the washing, experimenting with various techniques to convey that softness."

She also related the commercial's theme of not over-washing to her current experiences of feeling excessively hot during the summer, as well as her commitment to maintaining hydration and moisture during hot weather.

- Q: Do you have recent self-care rules?
- Yukino: "I’ve stopped using a pillow entirely! It's been life-changing and more comfortable."

Closing Remarks

Yukino encourages viewers to appreciate the importance of scalp care through the new Minon ad. "I use Minon products daily, and I'm thrilled to be a part of this campaign. I hope my experiences inspire others to take scalp care seriously."

Campaign Information

To celebrate the launch, Minon is offering a promotional campaign where 20,000 participants can win a hair care sample set. Check out the campaign page for more details about this exciting opportunity.

About Minon

Established in 1973, Minon aims to eliminate skin troubles caused by cosmetic allergies, focusing on gentleness and care for sensitive skin. With products suitable for everyone from infants to the elderly, Minon continues its mission with the guiding principle of "non-allergic, non-toxic, and non-alkaline." For further information, visit the official Minon website.