#Japan #Tokyo #TikTok Shop #affiliate marketing #PLAN-B

The Shift from Instagram to TikTok Shop: Understanding the New Frontier of Affiliate Marketing

In recent times, the digital landscape has witnessed a significant transition: the rise of TikTok Shop as a compelling alternative to Instagram for brands and marketers. This shift not only highlights the evolution of social commerce but also brings to the forefront the increasingly important role of affiliate marketers in driving sales.

Introducing the Webinar

On July 9, 2026, from 13:00 to 14:00, a free online seminar titled "Is the Era Shifting from Instagram to TikTok Shop? A New Frontier in Revenue Generation with Affiliates" will be held, featuring industry professionals with deep expertise in TikTok and affiliate marketing. The session will be hosted by Haruka Hosokawa, the Head of the MCN Division at PLAN-B, alongside Tomohiro Yamashita, Chief Commercial Officer at NuruNuru, a specialist in TikTok Shop.

With TikTok Shop's popularity surging since its launch approximately a year ago, many influencers and creators who once operated primarily on Instagram are now making their pivot to TikTok Shop. This transition raises several questions: What makes TikTok Shop an appealing new sales channel? How can businesses successfully collaborate with affiliates to drive revenue?

Insights from Industry Experts

In this inaugural event, attendees will benefit from a conversation between Haruka Hosokawa and Tomohiro Yamashita, who will delve into the critical aspects of affiliate marketing on TikTok Shop. They will discuss the significance of affiliate programs and share successful case studies illustrating what effective collaboration entails.

Understanding why TikTok Shop is garnering attention is essential for any brand aiming to enhance its market presence in this digital age. As platforms evolve, businesses must adapt to new trends and consumer behaviors. The seminar aims to equip organizations contemplating entry into TikTok Shop, as well as those looking to increase their e-commerce revenue through social media, with actionable insights.

Both speakers will explore the core elements contributing to success in the realm of TikTok Shop, emphasizing practical strategies and real-world examples that can facilitate growth. This session promises to be invaluable for:

• - Companies considering joining TikTok Shop
• - Brands seeking to boost e-commerce sales
• - Those implementing influencer marketing strategies
• - Individuals interested in leveraging affiliate programs
• - Anyone wanting to keep up with the latest trends in TikTok Shop

Meet the Speakers

Tomohiro Yamashita

As an esteemed expert on TikTok Shop, Tomohiro Yamashita has extensive knowledge of market trends. He has successfully shaped strategies for various businesses and municipalities, achieving notable sales milestones in his previous projects.

Haruka Hosokawa

Haruka Hosokawa leads the MCN Division at PLAN-B, where he has propelled the social commerce sector based on TikTok Shop. Under his guidance, this division has flourished into a premier resource for brands and creators alike.

Conclusion

The upcoming online seminar offers a unique chance for businesses to explore how TikTok Shop can become a pivotal part of their marketing strategy. By understanding affiliate marketing within this space, attendees will walk away with valuable insights that could significantly impact their revenue generation approaches.

To register for this free seminar, please visit the event page here: Event Registration. Don’t miss this opportunity to engage with leading experts and gain insights that might help redefine your marketing strategies in the world of TikTok Shop.

For more information about PLAN-B and our TikTok Shop support services, visit our website at PLAN-B Services.