#Japan #Tokyo #Baby Products #Select×Choice #meu Amor

Select×Choice: Revolutionizing Video Comparison for Parents

In an era where informed choices are pivotal, Select×Choice is stepping up its game. Launched by meu Amor Co., Ltd. on June 18, 2025, this innovative video comparison service is already being utilized by over 2,000 parents daily. The service now features two exciting new functionalities: a ranking display feature and a product search function, designed to make product selection smoother than ever.

Introducing New Features

Ranking Display Feature

The ranking display function allows users to automatically rearrange products based on the evaluation of various criteria. In the baby soap category, for example, products can be ranked according to:

• - Lather quality
• - pH levels
• - Skin gentleness
• - Cleansing ability

Users can effortlessly compare products visually by simply selecting their preferred criteria, thereby enhancing the accuracy and speed of their shopping experience. This feature transforms the selection process into an intuitive and efficient journey from discovery to decision-making.

Product Name Search Function

Additionally, the platform now includes a keyword input section at the top of the interface for direct product name searches. This enhancement tackles the user concern of finding products that may be familiar yet difficult to locate. Coupled with the ranking display feature, the search function significantly improves the user's journey from searching to comparing and ultimately selecting the right product.

What Makes Select×Choice Stand Out?

The beauty of Select×Choice lies in its unique approach to comparative shopping. With no monthly fees and no registration required, anyone can instantly benefit from its functionalities.

The service excels in providing:

• - Video Product Comparison: Compare up to two products simultaneously via short, engaging videos.
• - High-Quality Visuals: Developed under the guidance of former television producers, users enjoy trustworthy visual data based on thorough in-house verification.
• - Objectivity: Unlike conventional review sites rife with biased opinions, Select×Choice focuses on impartial information presented through solid video content, clearly illustrating product distinctions.

Responsive to User Needs

Since its launch in March 2025, Select×Choice has regularly added content including comparisons of baby strollers, diapers, and baby carriers among others, driven by user feedback. Additionally, the company plans to expand into other categories like kid’s sunscreen, adult sunscreen, and home hair removal devices in the coming months, aiming to encompass all aspects of the consumer experience.

Testimonials That Speak Volumes

User feedback has been overwhelmingly positive. During a pre-launch test on YouTube, a video comparing 54 stroller models garnered over 2,000 views on the first day. A baby soap comparison video on TikTok achieved 120,000 views in just a day. Parents appreciate the clarity and brevity of the video comparisons, with many stating, "It's so easy to see the differences in a short amount of time,” and “The reliable verification process is an absolute lifesaver.”

The Vision Behind Select×Choice

The founder of meu Amor, Kazurou Yasuda, brings a powerful personal story to the table. After losing his wife to cancer, he extensively researched the best products for healthcare and nutrition. His experiences illuminated the vital need for reliable information in a world flooded with data. This ethos of providing trustworthy video comparisons is evident in Select×Choice, ensuring that parents can navigate purchasing decisions with minimal stress.

As the company looks to extend its reach, Yasuda remains committed to delivering quality comparisons to alleviate the fatigue of decision-making—furthering the mission of creating a high-quality lifestyle amid an information-overloaded world.

For additional information or to start comparing products for your family today, visit: Select×Choice Official Site

About meu Amor Co., Ltd.

meu Amor Co., Ltd. is dedicated to enhancing consumer experiences through innovative technology and the power of video. Committed to reinventing online shopping, the company continues to develop services that cater directly to consumer needs. Find out more about their offerings at: meu Amor Corporate Site.