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Creww Launches Batch 2 of Real Madrid Next Accelerator for Asia

Creww Corporation, under the leadership of CEO Sorato Ijichi, has officially kicked off the recruitment process for startups to participate in the second batch of the "Real Madrid Next Accelerator for Asia" program in cooperation with the esteemed Spanish football club, Real Madrid. As of April 25, 2025, Asian startups are invited to apply for this innovative co-creation program designed to enhance the sports industry through cutting-edge technology and services.

This initiative aims not only to support the growth of Asian startups but also to contribute to the formation of an innovative community within Real Madrid. By continually engaging with Asian startups, Creww and Real Madrid Next aspire to stimulate broader innovations across the entire sports sector.

During the first batch of the program launched in January 2024, over 800 companies applied, of which seven startups were selected for collaboration, and they are currently engaged in experimental phases.

Focus Areas of Batch 2

The second batch of the Real Madrid Next Accelerator for Asia will target startups focusing on six key areas emphasized by Real Madrid Next:

1. E-Health: Innovations that enhance athletes’ physical and mental capabilities, affecting prevention, diagnosis, and sports recovery.
2. Performance: Tools and methods for better evaluation of athlete performance through data and analytics.
3. Audiovisual: Innovative content that elevates audiovisual experiences using immersive technologies and new multimedia channels.
4. Fan Engagement: Creation of loyalty products and services that revolutionize fan experiences both online and offline.
5. Cybersecurity & Technology: New tools to protect online data, prevent information loss, and control access to stadiums.
6. Social: Services and methods that contribute to social participation via the Real Madrid Foundation, enhancing tools for cooperation and improving environmental sustainability.

The official website for the "Real Madrid Next Accelerator for Asia" Batch 2 contains detailed information: Real Madrid Next Accelerator.

Program Timeline

• - Application Period: April 25, 2025 - June 20, 2025
• - Selection Period: Late June 2025 - Late September 2025
• - Contract Signing Period: October 2025 - December 2025
• - Experimental Phase: January 2026 - May 2026
• - Demo Day: June - July 2026

Eligibility for the Program

Startups eligible for this program must be early to mid-stage companies from Asia, possessing technologies or services within the six focus areas outlined by Real Madrid Next, such as sports tech, health tech, and fan engagement.

Expectations from the Program

Participants can expect collaboration opportunities with Real Madrid Next, which might include potential investments from Creww in the selected startups.

Remarks from Real Madrid Next

The first batch of the program welcomed numerous outstanding companies, allowing a diverse range of startups to connect with the Real Madrid ecosystem and utilize advanced technology and expertise. The second installment aims to discover a new generation of sports tech entrepreneurs in Asia, continuing this fruitful collaboration.

About Real Madrid Next

Real Madrid Next operates under the support of Real Madrid’s ecosystem, focusing on enhancing performance through partnerships with startups. The initiative concentrates on six areas: e-health, performance, fan engagement, audiovisual advancements, cybersecurity and technical infrastructure, and social initiatives. By pursuing excellence and technological progress in these domains, Real Madrid seeks to strengthen its leadership in the sports industry.

Learn more about Real Madrid Next.

About Creww Corporation

Creww Corporation is located in Shibuya, Tokyo, and was founded on August 13, 2012. With capital amounting to 1.08455 billion yen, Creww runs one of Japan's largest open innovation platforms and a startup community. Driven by the vision of "Creating an era of great challenges," Creww provides tailored support to startups and entrepreneurs, matching various services with their needs. Since its inception, Creww has facilitated over 500 collaborative open innovation programs with businesses and municipalities, achieving approximately 1,500 successful partnerships and maintaining one of the largest records in Japan. The platform currently hosts around 8,500 startups and aims to contribute to the development of the Asian startup ecosystem by promoting global open innovation.