Discover the Perfect Fit: HEAVEN Japan's Pop-Up Shop in Ikebukuro

Experience the Perfect Fit with HEAVEN Japan's Pop-Up Shop

From July 19 to July 27, 2025, HEAVEN Japan will be hosting an exciting pop-up shop at Ikebukuro Parco, providing women with the opportunity to find the perfect bra tailored to their unique body shapes. Under the guidance of their skilled professionals, each visitor can explore various underwear options, ensuring a fit that embraces both comfort and style.

HEAVEN Japan has become a name synonymous with quality bras specially designed for every woman's needs. With a mission to support individual body types and preferences, they've developed their innovative “appropriate underwear®” concept, aiming to provide customized solutions for women of all backgrounds. The pop-up shop will showcase their flagship products, including the immensely popular “Wakinek Catcher” and other bestsellers like “Bishopulina” and “Shin-Fujiko Bra.” Each of these products is designed to help women experience both beauty and functionality in their underwear.

Through extensive research, HEAVEN Japan discovered that approximately 80% of women wear bras that don’t fit properly. Many women enter adulthood without the necessary knowledge regarding bra fitting and sizing, often opting for styles based on guesswork or advice from friends. HEAVEN Japan seeks to change that narrative by offering personalized fittings and consultations at their pop-up shops.

In addition to the in-person fitting experience, HEAVEN Japan provides online consultations with underwear experts, ensuring that help is just a click away. The brand promotes a hassle-free shopping experience with their free exchange and return policy, reinforcing that comfort and confidence go hand-in-hand.

At the Ikebukuro pop-up, you can expect a wide selection of sizes ranging from B65 to M90, allowing you to try on bras suited to your body type. Throughout the event, customers can interact with product specialists who can provide personalized recommendations based on individual preferences and body shapes. This initiative reinforces the importance of fitting within the lingerie industry and encourages more women to prioritize their comfort while choosing underwear.

Moreover, this pop-up event coincides with the exhibition of HEAVEN Japan's upcoming fall/winter collection for 2025. Visitors will receive an exclusive preview of the new catalog that highlights an expanded range of sizes and new styles.

For those looking to declutter their lingerie drawers, the “Suteki! (時が来た)” campaign invites attendees to bring unwanted bras in exchange for a chance to win exciting prizes through a fun gacha game. This initiative aims to reduce waste while encouraging women to part with items they no longer need, promoting sustainability within the fashion industry.

A unique feature of this event is the addition of the “Disaster Preparedness” corner—an area dedicated to inspiring visitors about the importance of including underwear in emergency kits. Research has shown that many are unaware of the significance of preparing underwear for emergencies. HEAVEN Japan has engaged with its community through educational efforts on social media since 2022, and this pop-up will include interactive panels and practical training on laundry techniques that are vital in emergency situations.

No appointment is necessary for this pop-up experience, allowing guests to drop by as they wish. The fitting sessions last approximately 15-20 minutes, making it convenient for attendees to integrate this experience into their shopping trips. However, in the case of a high volume of visitors, there may be distribution of entry tickets to manage wait times effectively.

HEAVEN Japan continues to strive for better solutions in women's underwear, aiming to accompany every woman in her individual lifestyle needs through proper fitting.