Thermos Sponsors FUJI ROCK FESTIVAL'26
As a leading global company in producing vacuum flasks, Thermos, headquartered in Minato, Tokyo, is excited to announce its continued sponsorship of the
FUJI ROCK FESTIVAL'26. The festival will take place from July 24 to 26, 2026, at the Naeba Ski Resort in Yuzawa, Niigata Prefecture. This year, Thermos once again focuses on promoting an eco-friendly lifestyle by establishing water refill stations that encourage attendees to use personal water bottles.
Free Water Refill Stations
Thermos will set up water refill stations at two key locations during the festival: within the Thermos booth at the festival grounds and at the and tap CAFE located inside JR Echigo-Yuzawa Station. Anyone who brings a reusable bottle can fill it for free. Last year, using personal bottles helped reduce waste significantly, with approximately 1,550 liters of water dispensed over three days, beneficial for both festival-goers and the environment.
Interactive Charity Campaign
In addition to water stations, Thermos is introducing a fun and engaging charity event—a ring toss game—at the Thermos booth. For only 300 yen, attendees can participate, with part of the proceeds going to the