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SBI Securities Hits a Major Milestone: 15 Million Accounts Achieved

SBI Securities Co., Ltd., headquartered in Minato, Tokyo, led by President Masato Takamura, has announced a groundbreaking achievement in Japan’s finance sector. As of November 25, 2025, the company, along with other SBI Group securities firms, has successfully reached the unprecedented milestone of 15 million comprehensive accounts. This achievement marks the first of its kind in Japan's financial industry.

The journey to this milestone began with SBI Group achieving a cumulative total of 10 million accounts in March 2023, followed by the target of 14 million accounts reached just eight months later. This rapid growth highlights the increasing popularity and trust the company has gained among investors.

Revolutionizing Customer Experience

Since September 2023, SBI Securities has embarked on an initiative called “Zero Revolution,” aiming to dramatically reduce trading barriers for customers. This movement included several groundbreaking policy changes such as:

• - Free online domestic stock trading fees
• - Zero commission on U.S. individual stocks (including ADRs) and foreign ETFs (including those from the U.S., China, South Korea, and Singapore)
• - No foreign exchange fees for real-time USD/JPY transactions

These steps reflect the company’s commitment to making trading more accessible and user-friendly for all investors.

Expanding Product and Service Offerings

In addition to lowering costs, SBI Securities is constantly innovating to cater to the diverse needs of its customers. Recent enhancements to its service lineup include:

• - The Nichikabu (Domestic Stock Accumulation) service tailored for long-term investors.
• - A CFD service that focuses on cryptocurrencies, giving traders various options to explore.
• - An investment information service utilizing generative AI, providing insights for both domestic and U.S. stocks through morning and evening reports.

These products have propelled SBI Securities to a position at the forefront of technological advancement in the financial services industry, making it a favored choice for individual investors seeking guidance in wealth creation.

Celebration and Upcoming Campaigns

In recognition of this significant milestone, SBI Securities is excited to announce a commemorative campaign from December 1 to December 29, 2025, celebrating the achievement of 15 million accounts. During this period, customers, both existing and new, will have the chance to win digital gift vouchers worth 1,500 yen. To participate, followers must engage with the company’s official X (formerly Twitter) account using a designated hashtag.

With 300 digital gift vouchers up for grabs, this campaign aims to express gratitude toward the customers who have supported SBI Securities throughout its journey.

Additionally, SBI Securities has plans for more campaigns targeting loyal customers starting in January 2026, emphasizing its focus on maintaining long-term relationships and rewarding customer loyalty.

Commitment to Customer-Centricity

SBI Securities is deeply committed to its management philosophy centered on “customer-centricity.” The goal is to provide the lowest fees in the industry while ensuring the highest quality of service. With a strong belief in supporting individual investors in their asset-building journey, the company remains focused on fostering an engaging and supportive trading environment.

For further details on the promotion and services offered, customers are directed to visit the official SBI Securities website, where updated information will be available.

As a pioneering force in the industry, SBI Securities continues pushing boundaries and setting standards for what an accessible and innovative financial service can provide in Japan's evolving market.