#Japan #Yokohama #SUIT SELECT #Biz Tee #Ko-naka

A New Era of Business Casual: The Launch of 'Biz Tee'

On May 16, 2026, a groundbreaking addition to the world of business attire will hit the stores: 'Biz Tee' by Suit Select, a brand under Ko-naka Co., Ltd. Located in Yokohama, Japan, Suit Select aims to redefine business-casual clothing by offering a white T-shirt that focuses on cleanliness, sincerity, and subtle sophistication. This innovative clothing piece seeks to eliminate the common business risk associated with looking unkempt, providing a smart alternative in business settings.

Understanding the Need: Addressing Casual Missteps

As the trend of business casual continues to grow, attire options have expanded to include T-shirts in professional environments. However, concerns about appearing too casual or sloppy linger. Studies indicate that first impressions can be formed within seconds, with clothing contributing to about 80% of visual information. A white T-shirt, while seemingly simplistic, can convey significantly different impressions based on its quality and fit. To tackle this issue, Suit Select engaged Koichi Takeda, a leading expert in impression management, to help design a T-shirt that can convey a positive image, even in a casual setting.

Key Features of Biz Tee

1. Commitment to the Color White:
The essence of a white T-shirt lies in its tone. Biz Tee utilizes a carefully calibrated 'Clear White' hue that balances warm and cool undertones to evoke feelings of cleanliness, integrity, and softness, ensuring it flatters all skin tones and enhances the wearer's overall appearance.

2. Material That Impresses:
Crafted with high-quality cotton, it balances crispness and softness while resisting wrinkles, maintaining a polished look throughout the day. Additionally, the subtle sheen of the fabric adds an air of sophistication, allowing it to bridge casual and formal settings effortlessly.

3. Thoughtfully Designed Silhouette:
Biz Tee features a silhouette that aims to avoid an unkempt appearance while promoting comfort. By meticulously adjusting the proportions of shoulder width, body width, and length, this design flatters various body types. The neckline slightly narrows to present a sleek appearance, merging professionalism with relaxation.

4. Versatile Style:
This T-shirt is designed to perform well both under a jacket and on its own, making it suitable for both work and casual outings. It enhances personal style without overshadowing individual identity, raising the overall impression effortlessly.

5. Heat-Resistant Functionality:
In response to high summer temperatures, the Biz Tee includes features such as cool-touch fabric, UV protection, odor control, and moisture-wicking capabilities to combat discomfort during hot days.

Product Overview

• - Product Name: Biz Tee
• - Material: 100% Cotton
• - Design: Crew Neck
• - Color: Plain White
• - Size Range: M to LL
• - Price: ¥5,390 (including tax)

About Koichi Takeda

The president of C.I. Co., Ltd., Koichi Takeda, is a renowned figure in impression management, with a background that inspires his belief that appearances can change one's life and organizations. He has developed a unique theory, the 'Impression Management Specialist®', which systematizes non-verbal cues such as clothing and grooming. Takeda emphasizes the principle that each employee's impression contributes to a company's overall value, and he is committed to fostering a culture that views people as capital rather than costs.

What is SUIT SELECT?

SUIT SELECT, designed under the comprehensive supervision of Kashiwa Sato, is a shop that illustrates the harmony between selecting and enjoying fashion. It seamlessly combines rational choices with enjoyable shopping experiences, providing a fresh approach to purchasing suits.

Commitment to Customer Experience

Ko-naka Co., Ltd. is dedicated to enhancing the shopping experience by prioritizing customer convenience and service. Their focus areas include a broad range of business attire and lifestyle coordination, ensuring that customers not only look good but also feel good in their choices.

With 'Biz Tee', Suit Select hopes to elevate the business-casual wardrobe, providing wearers with a garment that encapsulates professionalism without sacrificing comfort or style.