Squealing Pig Rejoins as Wine Sponsor for San Francisco Pride 2026

Squealing Pig Rejoins as Official Wine Sponsor of San Francisco Pride 2026

Squealing Pig, the lively and colorful wine brand under Treasury Wine Estates, is excited to announce its return as the official wine sponsor of the upcoming 56th Annual San Francisco Pride. Scheduled for June 27-28, 2026, this vibrant celebration stands as the largest gathering for the LGBTQ+ community in the United States, and Squealing Pig aims to bring joy and inclusivity to the festivities.

Over the course of the two-day event, Squealing Pig will set up its exciting wine lounge at Civic Center Plaza, promising an energetic environment with interactive photo opportunities, wine tastings, and exclusive branded giveaways. Attendees can look forward to refreshing samples of Marlborough Sauvignon Blanc and California Rosé, alongside some of the Bay Area's most beloved drag queens—making a splash at the celebration.

In addition to the Pride weekend activities, Squealing Pig plays a significant role in several Pride-related events happening throughout June. They will be present at diverse events, including the Pride Kickoff at Castro Theatre on June 10, a Runway of Pride Fashion Show on June 23, and a VIP Reception honoring the 2026 Grand Marshal on June 24, among others. With such a rounded presence, Squealing Pig showcases its commitment and connection with the LGBTQ+ community.