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Celebrating Sam Grise: A Leader in Marketing

In an impressive display of excellence and dedication, Sam Grise, the Vice President of Strategy at 4B Marketing, has been recognized by the Denver Business Journal as one of the remarkable individuals in their '40 Under 40' class for 2026. This accolade is granted to outstanding young professionals who have made notable contributions to their fields, and Grise's journey exemplifies just that.

Journey to Leadership at 4B Marketing

Sam's trajectory in the marketing industry began at 4B, where he started as a Client Director. Over the past four years, he has ascended through the ranks, showcasing his ability to foster strong relationships with clients and partners. His substantial contributions culminated in a VP position achieved in the second quarter of 2025. With his strategic foresight, Grise has generated an impressive $4.7 million in top-line revenue, representing a phenomenal 99.5% of the company’s income. This level of success at a young age speaks volumes about his expertise and work ethic.

A Legacy of Impact and Positive Change

Grise's leadership is heavily influenced by his family background, particularly his late father, Glenn Grise, a notable figure in Denver’s community who passed away in 2017. Greg Peters, the founder and CEO of 4B Marketing, expresses a profound admiration for Grise, highlighting the indelible impact of Glenn's legacy on Sam's approach to business. Peters remarks, “Sam's dad was everyone's best friend and always found a way to create a positive impact on everyone around him.” This sentiment echoes the values that Sam holds dear in his professional endeavors.

Values-Driven Professionalism

In addition to his business acumen, Sam Grise is passionate about maintaining a values-driven outlook in all aspects of his work. He has established popular monthly professional mixers known as 'Tech on Tap,' which not only serve as networking events but also as platforms for sharing knowledge and fostering collaboration within the community. Furthermore, his commitment to social responsibility is evident through his volunteer efforts with Lakewood’s Brown Bag Ministry.

Grise often recalls advice from his father, who emphasized the importance of finding personal value and meaning in one’s work. He believes that the ultimate goal of business is to make a positive impact on others’ lives. “At the end of the day, that’s what I care about,” Grise states, reinforcing his dedication to values in his professional journey.

Upcoming Recognition

The official recognition ceremony for the '40 Under 40' class will take place on March 12, 2026, at the Denver Center for the Performing Arts. Additionally, Grise will be featured in the March 13 issue of the Denver Business Journal, a testament to his considerable achievements and the respect he commands within the industry.

About 4B Marketing

Established in 2015, 4B Marketing is dedicated to delivering successful business outcomes for clients with a client-centric, values-driven approach. This commitment to aligning branding and marketing strategies with clients’ key business drivers has positioned the firm as a leader in the marketing landscape. For more information, you can visit their website at 4bmarketing.com.

With Sam Grise's recognition, 4B Marketing continues to foster a culture of success, impact, and community engagement, reflecting the firm’s commitment not only to their clients but also to the broader Denver community.