#Japan #Tokyo #Bakery #FamilyMart #Super Mochiri

A New Level of Chewiness Arrives at FamilyMart

FamilyMart, headquartered in Minato, Tokyo, is set to celebrate its 45th anniversary in September 2026. Embracing their mantra of "the most delicious" offerings, they are proud to launch the 'Super Mochiri' bread series—providing an unmatched chewing experience that promises to excite bread lovers across Japan. The new line includes three popular varieties, scheduled for release on April 7, 2026:

• - Ultra Chewy Caramel Doughnut – 165 JPY (tax inclusive 178 JPY)
• - Ultra Chewy Whipped Anpan – 147 JPY (tax inclusive 158 JPY)
• - Ultra Chewy Pizza Bread – 184 JPY (tax inclusive 198 JPY)

With about 16,400 stores nationwide set to stock these tasty innovations, consumers can indulge in these upgraded treats with unmatched texture!

Unveiling a Unique Texture

The 'Super Mochiri' bread series focuses on well-loved staples like the caramel doughnut, whipped anpan, and pizza bread. Designed to elevate the ordinary experience, these breads embody a super chewy texture that enhances every bite, promising to deliver greater satisfaction at the dining table. The innovative dough formulation aligns with the essence of FamilyMart Bakery, built upon the success of existing popular products like the "Nama Koppe Bread" and "Shira Nama Bread."

Employee Feedback Drives Innovation

Before the launch, FamilyMart conducted a taste-testing survey involving 193 employees, gathering invaluable insights on the new products. Among those who are regular consumers of FamilyMart's bakery items, a remarkable 74% indicated that the new chewiness was either "the highest level yet" or "top-class" compared to previous offerings. Furthermore, 76% were positively surprised by the new texture, affirming the product's significant leap in quality.

Employee Testimonials Highlight Quality

The feedback collected was overwhelmingly affirmative, showcasing excitement for the new texture. Employees expressed numerous enthusiastic comments:

• - “I momentarily forgot I was eating bread because it was so chewy! Definitely recommend it!”
• - “This texture is so balanced, I don’t think you can find it in a convenience store, let alone specialty shops!”
• - “Perhaps the chewiest dough I’ve experienced in convenience stores!”
• - “From the first touch, it felt different!"
• - “The dough is incredibly chewy and truly delicious; I can't wait to recommend it to all my friends!”
• - “This has the potential to be a flagship product for FamilyMart that can compete with local bakeries!”

Product Details

1. Ultra Chewy Caramel Doughnut

• - Price: 165 JPY (tax inclusive 178 JPY)
• - Launch Date: April 7, 2026
• - Description: A doughnut filled with caramel cream, topped with caramel chocolate and almonds, creating an irresistible blend of textures.

2. Ultra Chewy Whipped Anpan

• - Price: 147 JPY (tax inclusive 158 JPY)
• - Launch Date: April 7, 2026
• - Description: This anpan features a chewy outer layer, filled with sweet red azuki bean paste and milk whip for a delightful treat.

3. Ultra Chewy Pizza Bread

• - Price: 184 JPY (tax inclusive 198 JPY)
• - Launch Date: April 7, 2026
• - Description: A chewy dough stuffed with pizza sauce, cheese sauce, and topped with crushed cheese. This variation promises to be both filling and delicious.

With the launch of the 'Super Mochiri' series, consumers can expect a new level of quality and flavor that reflects FamilyMart's commitment to providing joy and satisfaction at every meal.

Visit the FamilyMart Official Site for updates as the products roll out and to learn more about promotional offers in celebration of this exciting launch!