i-Reporter Rebranding: A New Era with Fresh Logo and Website Launch

CIMTOPS Co., Ltd., based in Shinagawa, Tokyo, has officially unveiled the rebranding of its field report system, i-Reporter, which will take effect from May 1, 2025. This significant move includes a revamped logo and a fully redesigned website, underscoring the company's commitment to enhancing digital transformation (DX) in field operations. This initiative not only aims to preserve and build upon the existing value of i-Reporter but also sets the stage for the company's 35th anniversary in 2026, marking a pivotal moment for the brand.

The rebranding maintains the core principle of eliminating paper usage in field reports while also reflecting the company's dedication to supporting comprehensive DX solutions for businesses. The new messaging promises a stronger connection with diverse field scenarios, assuring users that i-Reporter is poised to deeply engage with the challenges faced in various operational environments.

Background of the Rebranding

Today, i-Reporter has evolved into a vital solution used by over 4,000 companies across multiple industries. The feedback from customers with differing needs has been invaluable, driving numerous improvements to the product. These voices are not just opinions; they are invaluable assets that motivate continuous enhancement.

The decision to embark on this rebranding journey was an opportunity to reaffirm commitment to listening and responding to customer feedback more sincerely than ever before. i-Reporter is being set up to evolve not merely in design, but also in function, remaining steadfast in integrating user experiences into its development moving forward.

The Meaning Behind the New Logo

The updated logo preserves the fundamental concept of “recording” while transitioning towards a more digital and user-friendly design. The traditional “fountain pen” has been replaced with a “touch pen,” symbolizing the shift from paper-based processes to digital solutions. Additionally, the logo's shape has transitioned from a rigid square—a design reminiscent of apps—to a more inviting and softer rounded silhouette that blends seamlessly into the operational workflow.

This redesign carries an implicit message that i-Reporter has evolved into a solution that fully supports DX efforts in the field. The initiative goes beyond mere cosmetic changes; it signifies a holistic update of the service's philosophy.

Introducing Honest Orange

The company is defining its new brand color, Honest Orange, which springs from the familiar orange of i-Reporter. This color symbolizes values such as sincerity, robustness, and reliability, reflecting the company's ongoing drive for service improvement.

Updates Across the Family of Products

As part of the overall branding update, logos for additional i-Reporter family products will gradually transition in alignment with the new main logo, including:

- i-Repo FreeDraw
- i-Repo Link
- i-Repo Project
- i-Repo Scan
- i-Repo Web
- i-Repo Workflow
- i-Repo Gateway
- i-Repo IoT

Revamped Website Launch

On the same day, May 1, the official i-Reporter website will also debut its redesign. The refreshed site incorporates the new logo and design, aiming to enhance user accessibility and comprehension. The new site layout prominently features testimonials from actual customers, allowing potential users to grasp the real-world applications and benefits of i-Reporter in solving operational challenges effectively.

For those interested, you can check out the revamped website at i-Reporter Official Website. Alongside the logo change, various manuals, knowledge bases, and video content will also see an upgrading process as we roll out the new brand identity.

Aiming for the Next Stage

CIMTOPS is keenly preparing for its 35th anniversary in 2026, and this rebranding marks the first step in an exciting journey ahead. i-Reporter is determined to provide holistic support for field DX while actively collaborating with various systems and hardware to address operational challenges more effectively.

We invite you to look forward to the future developments of i-Reporter with great anticipation!

For more information and updates, visit the special rebranding site: Rebranding Special Site.

About CIMTOPS Co., Ltd.

Company Name: CIMTOPS Co., Ltd.
Headquarters Address: 2-2-5, Kamioosaki, Shinagawa, Tokyo, Japan
President: Takashi Mizuno
Established: October 1, 1991
Capital: 165 million yen
Sales: 2.08 billion yen (Fiscal Year 2024)
Number of Employees: 85 (as of April 2025)

For further details, visit CIMTOPS Corporate Site.