#Japan #Shinjuku #Mivera & #Miu #Dazzy

Mivera & Launches Its First Popup Store Post-Baby

Mivera &, the lingerie brand created by influencer and businesswoman Miu, is thrilled to announce its first popup store since she welcomed her baby. The event will take place at Lumine Shinjuku from September 11 to September 13, 2026. This three-day event promises an exciting lineup featuring the exclusive early release of the new Autumn Collection, along with popular items and unique novelties only available at the store.

Early Release of the Autumn Collection

At the popup store, visitors will have the opportunity to explore and purchase the latest Autumn Collection before it officially launches online. This collection embodies the essence of the fall season with rich colors and intricate designs perfect for the upcoming months.

Featured Items in the New Collection:

Oriental Blossom Series (from the Valentine Collection)
- Oriental Blossom Bra: ¥8,910 (tax included)
- Oriental Blossom Shorts: ¥3,740 (tax included)
- Oriental Blossom T-back: ¥3,850 (tax included)

Scarlet Desire Collection
- Scarlet Desire Bra: ¥8,910 (tax included)
- Scarlet Desire Shorts: ¥3,740 (tax included)
- Scarlet Desire T-back: ¥3,850 (tax included)

Secret Muse Collection
- Secret Muse Bra: ¥8,910 (tax included)
- Secret Muse Shorts: ¥3,740 (tax included)
- Secret Muse T-back: ¥3,850 (tax included)

Exciting Popup Store Exclusives

In addition to the new collection, many popular items from previous lines will also be available for purchase. This is a unique opportunity for customers to physically see and feel the elegance of Mivera &’s lingerie, ensuring they find the perfect fit and style.

Exclusive Gifts with Purchase

Attendees will receive special novelties exclusive to the popup store:
For purchases over one item, customers will receive a "Sticker and Shopper".
For those spending over ¥33,000, a glamorous "Hair Clip and Bang Clip" set will be gifted.

Popup Store Details

Dates: September 11 (Fri) to September 13 (Sun), 2026
Hours: 11:00 AM - 9:00 PM
Location: Lumine Shinjuku, Lumine 2, 2F Gallery 2, EVENT SPACE 1
Address: 3-38-2 Shinjuku, Shinjuku City, Tokyo 160-0022
Admission: Free
Access: Directly connected to JR Shinjuku Station South Exit.

Important Information for Visitors

• - Customers can try on items at the venue, and staff will assist with measuring for size selection.
• - Due to limited stock, sales may end shortly if items run out.
• - Entry restrictions may apply depending on the crowd situation.

About Mivera &

Mivera & is not just a brand; it’s an experience crafted by Miu, an accomplished influencer and entrepreneur. Her designs integrate elegance and sophistication, making women feel more beautiful each time they wear her lingerie. The collection emphasizes comfort, fit, and style, catering to everyday moments and special occasions alike.

For more details, you can follow Mivera & on social media:
LINE
Instagram

About Miu

Miu boasts over 1 million followers, capturing hearts with her natural charm and striking looks. She connects with her fans through engaging content on platforms like YouTube and consistently expands her brand as a next-generation entrepreneur.

Instagram
TikTok
X
YouTube

Dazzy Co., Ltd.

Headquartered in Ginza, Tokyo, Dazzy is a leading company in lingerie e-commerce.
Address: 6-10-1 Ginza, Chuo City, Tokyo 104-0061
Tel: 03-5422-9900 / Fax: 03-5422-9915

Be part of this extraordinary celebration of beauty and femininity at the Mivera & popup store!