Launching InsighTALK AI: Revolutionizing Interview and Insight Analysis with AI Technology

Introducing InsighTALK AI: A New Era in Consumer Insight Research

In a groundbreaking move, Loyalty Marketing, known for its popular Ponta points service, has launched its innovative interview service, InsighTALK AI, on June 8, 2026. This service uses artificial intelligence as an interviewer in a chat format to delve deeply into consumer insights. By merging the scale of web surveys with the depth of in-depth interviews, InsighTALK AI aims to facilitate the understanding of vast consumer insights easily, thereby aiding businesses in product development and marketing strategy planning.

Understanding consumer behavior and the reasons behind their decision-making is crucial for businesses involved in developing or promoting products and services. Traditional methods like face-to-face interviews or web surveys have their limitations. Face-to-face interactions allow for direct extraction of consumer voices but often require excessive time and resources for scheduling, limiting the number of participants. On the contrary, while web surveys can collect data from over a hundred respondents, they may fail to explore consumer insights in depth adequately.

With InsighTALK AI, the AI takes the role of an interviewer, conducting survey interviews with approximately 2.6 million members of the Ponta research community via chat. The AI generates questions automatically based on predefined research objectives and themes, facilitating a natural dialogue that effectively reveals the true opinions and latent needs of respondents. This method eliminates the need for scheduling, allowing participants to respond at their convenience, therefore enabling large-scale surveys involving over a hundred individuals simultaneously.

Upon completion of the surveys, collected text data undergoes AI-driven analysis, delivering insightful reports for further strategic consideration by companies. This innovative service not only enhances the research process but also ensures a higher quality of insights that companies can employ in their marketing efforts.

Features of InsighTALK AI

Efficient Large-Scale Interview Surveys

The InsighTALK AI service addresses the challenges faced in conventional face-to-face interviews, which often limit participant numbers due to scheduling conflicts. By utilizing AI to conduct interviews, large-scale surveys become feasible without time-consuming arrangements. In a short span, it is possible to gather responses from over a hundred participants.

Auto-Generated In-Depth Questions by AI

Based on the research objectives and the respondents' answers, InsighTALK AI automatically formulates deeper follow-up questions. This functionality promotes consistency in quality, as AI takes over the role of the interviewer, reducing bias. Moreover, the ability to probe into the reasons and backgrounds of respondents’ answers allows businesses to gain a nuanced understanding of clientele opinions and trends.

Insightful Analysis of Text Data by AI

The AI not only collects data but also analyzes the substantial text data accrued from surveys. This analysis includes identifying trends within different segments and yielding valuable insights, which LM compiles into detailed reports for companies, eliminating the need for them to undertake analytical tasks independently. This ease of use means that businesses can focus their efforts on strategic considerations without getting bogged down in data analysis.

Pricing Structure

The basic plan for InsighTALK AI starts at 2 million yen. This pricing includes a summary of results, actionable insights, and raw data delivery. Adjustments to the pricing may occur based on the number of respondents and questions, while an introductory trial plan is available starting at 800,000 yen. Note that prices reflect the situation as of June 2026 and are subject to changes.

Basic Timeline

Delivery can be achieved in as little as four weeks. Specific requirements may extend the survey design phase. The general schedule is: 1-2 weeks for survey planning, 2-3 weeks for survey execution, and 1-2 weeks for analysis and report generation.

During the survey design phase, the client is encouraged to clarify research demands, including objectives, target demographics, and key topics or questions for in-depth exploration.

Case Study: Product Rebranding for a Consumer Goods Company

As an example of practical application, a consumer goods manufacturer employed InsighTALK AI to reassess its product branding and sales strategy. They needed insights on consumer demographics, usage patterns, and assessment criteria specific to their brand and competitors. Utilizing AI, they investigated purchasing frequency, decision-making rationale, and packaging feedback, from heavy users of both their products and competitors'. The results provided invaluable insights into consumer appreciation points and areas for improvement, aiding in the realignment of product positioning, modernization of marketing messages, and enhancements to packaging and sales strategies.

In conclusion, InsighTALK AI is poised to transform the landscape of consumer insight research, providing businesses with the tools they need to navigate the complexities of market demands efficiently and effectively.