MEDIPEEL Makes Its Grand Debut at Printemps: A New Era in European Beauty
MEDIPEEL Makes Its Grand Debut at Printemps: A New Era in European Beauty
Introduction
In a landmark move, the professional dermo-cosmetic brand MEDIPEEL has officially made its debut in the European beauty market by joining the K-beauty pop-up store at Printemps, one of Paris's most iconic department stores. This exciting foray follows a strategic collaboration with Shinsegae Hyper Ground, which aims to bolster the global expansion of Korean brands. The pop-up store will run from July 1 through August 31, coinciding with the 160th anniversary celebrations of Printemps.
Engaging with Local Customers
Positioned in the atrium of Printemps Haussmann, MEDIPEEL aims to establish a deeper connection with local consumers. The brand intends to showcase its dedication to innovative skincare solutions through this immersive experience. As part of the initiative, individual brands participating in the pop-up will have dedicated