Skydeo and Adstra Partner to Revolutionize Predictive Audience Marketing with SAM
Skydeo has recently entered into a transformative partnership with Adstra, aiming to redefine the landscape of predictive audience data. This collaboration enables the integration of Adstra's privacy-centric consumer data into Skydeo Audience Manager (SAM), providing marketers with access to enriched predictive audience segments and actionable insights.
Marketers have long sought tools that can provide precise targeting capabilities to enhance their campaigns, and this new partnership is set to deliver just that. With the integration of Adstra's vast repository of identity-based consumer insights, including demographics, purchasing behaviors, and lifestyle attributes, SAM users will now have a powerful resource at their fingertips. This data allows for the creation of campaigns that resonate with target audiences across various channels including social media, mobile, connected TV, and programmatic advertising platforms.
As noted by Skydeo's CEO, Mike Ford, this partnership not only builds on previous collaborations with Adstra but significantly enhances the precision with which marketers can identify their ideal customers. The emphasis on privacy and transparency remains a core tenet of Skydeo's offering, ensuring that the integration of data does not compromise consumer trust.
Lance Brothers, the Chief Revenue Officer at Adstra, echoed this sentiment, highlighting that their unified approach and commitment to actionable insights will help marketers achieve greater campaign efficiency and performance. With more than 1.4 trillion data points analyzed, the partnership promises a significant reduction in error margins when compared to market averages, meaning that marketing efforts can be both precise and effective.
SAM users now have the ability to access over 30,000 audience segments instantly, providing the versatility needed in today's rapidly evolving marketing landscape. In addition to enhancing targeting accuracy, SAM comes equipped with collaboration tools and activation capabilities across multiple platforms, allowing teams to work seamlessly while running campaigns.
The marketing world is becoming increasingly complex, and the need for tailored, insightful data has never been greater. By combining the strengths of both companies, marketers are better equipped to optimize advertising spend, improve targeting strategies, and forge meaningful connections with consumers. This partnership stands as a testament to how collaboration can drive innovation and success in the marketing realm. Skydeo and Adstra are undoubtedly setting a new benchmark for audience intelligence and campaign effectiveness, making this a noteworthy evolution in the marketing ecosystem.
As brands look to navigate these complexities, solutions like SAM are invaluable. With its commitment to ethical data usage and consumer privacy, marketers can confidently leverage these insights to create campaigns that not only reach the right people but also create a positive impact. With Skydeo and Adstra at the forefront, the future of marketing appears bright, driven by data-informed strategies that prioritize consumer engagement and trust.
Marketers have long sought tools that can provide precise targeting capabilities to enhance their campaigns, and this new partnership is set to deliver just that. With the integration of Adstra's vast repository of identity-based consumer insights, including demographics, purchasing behaviors, and lifestyle attributes, SAM users will now have a powerful resource at their fingertips. This data allows for the creation of campaigns that resonate with target audiences across various channels including social media, mobile, connected TV, and programmatic advertising platforms.
As noted by Skydeo's CEO, Mike Ford, this partnership not only builds on previous collaborations with Adstra but significantly enhances the precision with which marketers can identify their ideal customers. The emphasis on privacy and transparency remains a core tenet of Skydeo's offering, ensuring that the integration of data does not compromise consumer trust.
Lance Brothers, the Chief Revenue Officer at Adstra, echoed this sentiment, highlighting that their unified approach and commitment to actionable insights will help marketers achieve greater campaign efficiency and performance. With more than 1.4 trillion data points analyzed, the partnership promises a significant reduction in error margins when compared to market averages, meaning that marketing efforts can be both precise and effective.
SAM users now have the ability to access over 30,000 audience segments instantly, providing the versatility needed in today's rapidly evolving marketing landscape. In addition to enhancing targeting accuracy, SAM comes equipped with collaboration tools and activation capabilities across multiple platforms, allowing teams to work seamlessly while running campaigns.
The marketing world is becoming increasingly complex, and the need for tailored, insightful data has never been greater. By combining the strengths of both companies, marketers are better equipped to optimize advertising spend, improve targeting strategies, and forge meaningful connections with consumers. This partnership stands as a testament to how collaboration can drive innovation and success in the marketing realm. Skydeo and Adstra are undoubtedly setting a new benchmark for audience intelligence and campaign effectiveness, making this a noteworthy evolution in the marketing ecosystem.
As brands look to navigate these complexities, solutions like SAM are invaluable. With its commitment to ethical data usage and consumer privacy, marketers can confidently leverage these insights to create campaigns that not only reach the right people but also create a positive impact. With Skydeo and Adstra at the forefront, the future of marketing appears bright, driven by data-informed strategies that prioritize consumer engagement and trust.
Topics Consumer Technology）
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