#United States #New York #Saks Fifth Avenue #Fall 2026 #Let's Go!

Saks Fifth Avenue Launches Fall 2026 Campaign: 'Let's Go!'

New York, Sept. 3, 2026 – Saks Fifth Avenue embarks on an exciting journey with its latest campaign titled 'Let's Go!', marking a bold tribute to modern glamour, self-expression, and the exhilarating anticipation of fall fashion. With visuals captured by acclaimed photographer Nadine Ijewere, the campaign features a stunning lineup of models, including Scarlett White, Felice Noordhoff, Divine Mugisha, Sanique, and Jae Lee, amidst the enchanting backdrops of New York City's iconic landscapes.

Saks Fifth Avenue's Chief Marketing Digital Officer, Cheryl Han, elaborates on the concept: "'Let's Go!' embraces the unique connection that Saks Fifth Avenue maintains with our clientele, infusing them with the energy and creativity that make luxury fashion compelling. Our flagship in New York City has a rich history as a cultural hotspot where commerce meets creativity, and this campaign extends that essence through our stores and digital platforms nationwide."

This campaign encapsulates the vibrant energy of New York, with visuals depicting how this energy draws fashion lovers to Sachs, inspiring them to explore the latest trends. From the bustling streets of Manhattan to the sun-drenched avenues of Los Angeles, the campaign articulates a sense of individual style that transcends geographical boundaries, embracing the spirit of fashion.

The collection emphasizes luxurious, versatile designs, including long silhouettes and rich, saturated colors, allowing customers to fully express their personality. Featured luxury brands include fashion powerhouses like Khaite, Tom Ford, Prada, and Jil Sander, offering an array of fall essentials that appeal to diverse fashion preferences.

As part of this campaign, Saks will unveil a specially curated concept shop on the first floor of its New York flagship store—a creative hub designed to foster collaboration and engagement among fashion enthusiasts. This space will host a variety of artistic events, vintage magazines, and culturally enriching experiences, bringing together the creative community in one dynamic location.

In addition to the concept shop, Saks Fifth Avenue is set to launch 'Let's Friday at Saks', a weekend series of events running through October 6. This will include DJ performances, live sketch artist activations, and a pop-up coffee cart serving L'Avenue at Saks coffee, along with delightful treats. Customers can also look forward to branded merchandise, such as custom coffee tumblers and themed stickers, enhancing the interactive experience tied to the campaign.

The 'Let's Go!' campaign is now live across Saks Fifth Avenue's digital platforms and in stores, showcasing eye-catching window displays that highlight the seasonal collections. Fashion enthusiasts across the United States are encouraged to visit local Saks Fifth Avenue stores to explore the luxurious fall offerings through curated edits for both women and men.

About Saks Fifth Avenue

Established in 1924, Saks Fifth Avenue stands as a premier destination for luxury fashion, seamlessly merging innovative retail experiences with an expertly curated selection of high-end products. As an integral part of the Exemplar Luxury Group, it is committed to delivering one-of-a-kind shopping experiences enriched by exceptional customer service and a strong digital presence. For more information, visit saks.com and follow Saks Fifth Avenue on Instagram and LinkedIn.

About Exemplar Luxury Group

Exemplar Luxury Group is a distinguished luxury collective that connects coveted brands with unparalleled customer experiences across Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. This organization is dedicated to offering expertly curated selections, exceptional service, and personalized retail experiences through a data-driven customer relationship model. To learn more, visit exemplarluxurygroup.com and follow them on LinkedIn.