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e123 Launches Abacus®: The Future of Health Plan Sales Distribution

On November 3, 2025, e123, a top player in health insurance distribution management, unveiled its latest innovation, Abacus. This state-of-the-art commissions and sales distribution platform is crafted to empower health plans, eliminate inefficiencies, and offer enhanced visibility within agent broker networks.

Addressing Front-Office Friction

In the words of Brendan McLoughlin, President of e123, “Abacus was designed to solve front-office friction — the real growth barrier inside every health plan.” The platform is aimed at making it easier for health plans to do business, thus keeping producers engaged, driving sales, and enabling compounded growth.

A Unified Solution

Abacus serves as a single source of truth, integrating various workflows that interact with a health plan's distribution network. It covers everything from contracting and onboarding to compliance, commissions, and analytics. This modular system acts as a powerful facilitator for departments including Sales, Operations, Finance, Compliance, and IT.

NeuroNet™ Hierarchy Engine

One of the standout features of Abacus is its proprietary NeuroNet™ hierarchy engine. This technology enables the modeling of complex and multidimensional hierarchies, allowing health plans to create flexible commission structures. Consequently, users benefit from accurate payouts, swift reconciliations, and full transparency throughout the agent broker network.

McLoughlin emphasizes the importance of data visibility saying, “When everyone sees the same data, growth accelerates,” reinforcing the platform’s role in facilitating informed decision-making across organizations.

Built Specifically for Health Insurance

Distinct from other platforms, Abacus is uniquely designed to meet the challenges of the health insurance sector. With a history of 25 years in insurance software, e123 possesses the expertise to transform health plans and carriers into real engines of growth.

Launch at the TAHP Annual Conference

The official launch of Abacus coincided with the Texas Association of Health Plans (TAHP) Annual Conference, taking place from November 3-5. During this event, e123 engaged with health plans interested in upgrading their front-office technologies. The company also led a panel discussion titled “How Texas Health Plans can Drive Profitable Growth in a Rapidly Changing World,” providing insights from industry leaders.

About e123

As a leader in health insurance distribution management, e123 equips organizations with the essential technology, tools, and analytics to drive strategic revenue management and ensure profitable growth at scale. By partnering with health plans, carriers, FMOs, and distributors, e123 connects millions with appropriate products while ensuring the accuracy and transparency of their extensive distribution networks.

For those interested in learning more about Abacus, additional information is available at marketing.e123insurtech.com/abacus.