Harnessing AI Agents for Effective Marketing Strategies: Free Webinar on Customer Engagement
On July 15, 2026, a free online seminar titled "Is Buzz Marketing Obsolete? Utilizing AI Agents for Marketers - Turning Fan Engagement into Assets" will be co-hosted by ARI (AR Advanced Technologies Inc.) and Sony Network Communications Inc., both headquartered in Tokyo, Japan.
As the cost of acquiring new customers continues to rise, relying solely on advertising and buzz to fuel growth has become unsustainable. The recent trend of 'oshi-katsu', or communal consumption driven by empathy and experiences, is now a standard in various industries, with a market size approaching 3.5 trillion yen. The essence of future marketing lies in increasing the number of passionately engaged fans for your brand and systemizing that relationship.
However, many companies face a challenge: customer voices and campaign data remain scattered or siloed within their organizations, preventing actionable insights. This seminar aims to resolve such 'underutilized treasures' and transform internal data into ongoing customer assets.
The key to success is through the 'AI agent'. This tool goes beyond mere efficiency improvements; it acts as a 'sidekick', responsible for everything from data analysis to executing strategies. Participants will be introduced to how to leverage AI agents effectively, complete with use cases and demonstrations.
Date and Time: July 15, 2026 (Wednesday) from 14:00 to 15:00
Venue: Online (Zoom)
Participation Fee: Free
Hosts: Sony Network Communications Inc. and ARI
Registration: Click here to register
1. Trends in Fan Marketing - Understanding why 'intensity' is becoming a competitive advantage for companies today
2. A Treasure Trove of Untapped Data - Why do we have customer data but fail to utilize it?
3. AI Agents: Beyond Just Efficiency - Discovering new ways to use AI agents as collaborators
4. Showcasing Use Cases - Practical examples from the marketing scene
5. Demo Session - Experience AI agent functionalities firsthand
Please note that the program is subject to change.
Note: Participation from competitors in the same industry may be restricted. We appreciate your understanding.
Founded in 1995, Sony Network Communications Inc. is part of the Sony Group and provides internet services including the high-speed fiber optic service "NURO Hikari". The company also explores various new business avenues through IoT, AI, and solution services under the vision of "INFRASTRUCTURE of CHANGE - Supporting Humanity's Transformation through Infrastructure."
Website: Visit Sony Network
ARI is a DX company that leads societal transformation as a Business Transformation Designer, utilizing cloud technology, data, and AI to facilitate the digital shift and provide support in overcoming business challenges. Their service brands include "cnaris", which assists with cloud technology implementation and optimization, and "dataris", which offers data-driven solutions from theme formulation to analysis and AI implementation.
Company Name: AR Advanced Technologies Inc. (ARI)
Established: January 2010
Representative: President Toshinori Takeuchi
Stock Market: Tokyo Stock Exchange, Growth Market (Code: 5578)
Capital: 1.4356 billion yen (as of February 2026)
Employee Count: 599 employees (a total group count of 801 as of February 2026)
Business: DX solution services utilizing cloud technology and data/AI
Website: Visit ARI
As the cost of acquiring new customers continues to rise, relying solely on advertising and buzz to fuel growth has become unsustainable. The recent trend of 'oshi-katsu', or communal consumption driven by empathy and experiences, is now a standard in various industries, with a market size approaching 3.5 trillion yen. The essence of future marketing lies in increasing the number of passionately engaged fans for your brand and systemizing that relationship.
However, many companies face a challenge: customer voices and campaign data remain scattered or siloed within their organizations, preventing actionable insights. This seminar aims to resolve such 'underutilized treasures' and transform internal data into ongoing customer assets.
The key to success is through the 'AI agent'. This tool goes beyond mere efficiency improvements; it acts as a 'sidekick', responsible for everything from data analysis to executing strategies. Participants will be introduced to how to leverage AI agents effectively, complete with use cases and demonstrations.
Seminar Overview
Date and Time: July 15, 2026 (Wednesday) from 14:00 to 15:00
Venue: Online (Zoom)
Participation Fee: Free
Hosts: Sony Network Communications Inc. and ARI
Registration: Click here to register
Program
1. Trends in Fan Marketing - Understanding why 'intensity' is becoming a competitive advantage for companies today
2. A Treasure Trove of Untapped Data - Why do we have customer data but fail to utilize it?
3. AI Agents: Beyond Just Efficiency - Discovering new ways to use AI agents as collaborators
4. Showcasing Use Cases - Practical examples from the marketing scene
5. Demo Session - Experience AI agent functionalities firsthand
Please note that the program is subject to change.
Who Should Attend?
- - Those feeling limited by reliance on advertising and buzz tactics, who wish to enhance LTV and customer loyalty.
- - Organizations with accumulated customer data struggling to act on it effectively.
- - Marketing professionals interested in introducing AI agents but uncertain about the process.
- - Individuals aiming to establish a fan marketing system within their organization.
Note: Participation from competitors in the same industry may be restricted. We appreciate your understanding.
Speakers
- - Naoki Kaneko (Sony Network Communications Inc.) - Head of Business Development in Corporate Services. He leads the marketing manager role and serves as a product manager for the AI prediction analysis tool "Prediction One", driving initiatives from product design to new customer expansion.
- - Yukei Miyake (ARI) - Director of Top Marketing Strategy Department. He focuses on crafting sales strategies, executing plans, organizational design, and team management. He drives new customer acquisition and existing customer growth, currently serving as the head of marketing overseeing these initiatives.
About Sony Network Communications Inc.
Founded in 1995, Sony Network Communications Inc. is part of the Sony Group and provides internet services including the high-speed fiber optic service "NURO Hikari". The company also explores various new business avenues through IoT, AI, and solution services under the vision of "INFRASTRUCTURE of CHANGE - Supporting Humanity's Transformation through Infrastructure."
Website: Visit Sony Network
About ARI
ARI is a DX company that leads societal transformation as a Business Transformation Designer, utilizing cloud technology, data, and AI to facilitate the digital shift and provide support in overcoming business challenges. Their service brands include "cnaris", which assists with cloud technology implementation and optimization, and "dataris", which offers data-driven solutions from theme formulation to analysis and AI implementation.
Company Name: AR Advanced Technologies Inc. (ARI)
Established: January 2010
Representative: President Toshinori Takeuchi
Stock Market: Tokyo Stock Exchange, Growth Market (Code: 5578)
Capital: 1.4356 billion yen (as of February 2026)
Employee Count: 599 employees (a total group count of 801 as of February 2026)
Business: DX solution services utilizing cloud technology and data/AI
Website: Visit ARI
Topics Business Technology）
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