Is Your App in Good Shape? Prioritizing UX Improvements via User Insights

As smartphones become widely adopted, more companies are providing their own applications as crucial touchpoints for customer interaction. However, despite an increase in app downloads, many businesses face challenges regarding user experience (UX). Questions arise, such as whether customer experience has genuinely improved and how to design effective app evaluation metrics. This uncertainty can hinder optimal app utilization.

To address these concerns, iRidge announces an online webinar taking place on March 24, 2026. This session, titled "Is Your App in Good Shape?," is conducted in collaboration with Sprocket. The webinar will primarily focus on user behavior insights derived from a unique usage survey of retail applications conducted by iRidge. Participants will uncover how users interact with apps, identify specific sticking points, and understand where enhancements are most needed.

In this 60-minute session, experts from iRidge and Sprocket will engage in a dialogue that illustrates the pitfalls of solely chasing short-term metrics such as conversion rates. Participants will learn the significance of capturing the user's genuine voice through qualitative and quantitative data. The session aims to provide specific strategies for designing app experiences that align with users' habits and lifestyles, fostering lasting engagement rather than just temporary gains.

The seminar will also cover:

- Insights from the usage survey highlighting UX challenges
- Techniques to capture user sentiment using both quantitative and qualitative data
- A framework for improving UX centered around the app's worldview and purpose

This event is recommended for individuals looking to enhance their app's retention rates, those unsure about how to progress with UX improvements, and anyone seeking to deepen their understanding of data interpretation related to app KPIs.

Webinar Details:

- Title: Is Your App in Good Shape?
- Date: March 24, 12:00 PM to 1:00 PM (JST)
- Format: Online via Zoom (Free registration)
- Registration Link: Register here

Speakers:

- Naoto Enoki, Customer Success Specialist at Sprocket, brings over a decade of experience in UX enhancement, adept at transforming customer experiences through effective design strategies.
- Runa Nagasawa, Business Producer at iRidge, specializes in UX research and growth marketing strategies, supporting businesses in improving user experiences.

About iRidge:
iRidge is committed to aiding enterprises in leveraging smartphone applications for OMO (Online Merges with Offline) through initiatives in retail tech, fintech, and mobility as a service. With their app business platform "APPBOX," they deliver products that engage over 100 million monthly active users and provide comprehensive support from strategic planning to marketing efforts in collaboration with their partner, Qoil.
Visit iRidge for more information.