Seiun and Shoten Unite!
2026-08-07 08:27:38

Celebrating 60 Years of Seiun and Shoten: Special Collaboration Campaign

A Special Collaboration Commemorating 60 Years



In a celebration blending culture and creativity, Nippon Kodo is proud to announce a unique collaboration between their beloved incense brand, Seiun, and the iconic Japanese comedy program Shoten. This year marks a remarkable milestone for both brands, each celebrating 60 years of history and influence in their respective fields. From August 7 to October 30, 2026, customers will have the chance to participate in the "Shoten x Seiun: 60th Anniversary Collaboration Campaign," which features exclusive original merchandise prizes.

Details of the Campaign


Nippon Kodo, headquartered in Tokyo and led by President Masashige Konaka, has crafted this campaign to honor the rich traditions and entertainment both brands represent. Participants are invited to join this celebratory giveaway, which promises unique prizes that can only be won through this event. The company aims to reach fans of Shoten and patrons of Seiun alike, extending a heartfelt thank you for their continued support over the years.

Prizes on Offer


1. Special Shoten x Seiun Cushion - 50 winners will receive this uniquely designed cushion, perfect for adding comfort while enjoying a good laugh or a moment of serenity.
2. Special Shoten x Seiun Tumbler - Another 50 winners will walk away with a stylish tumbler, ideal for keeping beverages warm or cold while celebrating the legacy of both brands.

The total number of winners for the campaign will be 100, and the prizes are exclusive to this giveaway, promising to be cherished by their new owners.

How to Enter


To participate in this exciting campaign, entrants must meet the following criteria:
  • - Membership Registration: Join the Nippon Kodo official online shop as a member.
  • - Purchase Requirement: Spend at least 3,300 yen (including tax) on the Nippon Kodo online store during the campaign period.

Once these conditions are satisfied, interested individuals can easily apply through the campaign's dedicated website button to enter the draw.

Important Dates


  • - Campaign Duration: August 7, 2026, to October 30, 2026.
  • - Winners Announcement: The lucky winners will be announced and their prizes shipped out in late November 2026, just in time for the holiday season.

A Legacy of Scent and Laughter


Nippon Kodo’s Seiun brand has carved a niche in the incense industry, focusing on creating aromatic experiences that enhance daily life. With a legacy of approximately 450 years, Nippon Kodo continues to nurture Japanese cultural practices surrounding scent and spiritual offerings.

On the other hand, Shoten is a television staple, known for its vibrant performances and comedic elements that have entertained generations of viewers. This campaign honors the shared histories and values of both brands, showcasing the essence of Japanese culture.

Join the Celebration


For those excited to participate, more information is available on the campaign website: Nippon Kodo Campaign. Join us in this celebration and create lasting memories with these exclusive items that reflect the spirit of Seiun and the joy of Shoten!

Stay connected with Nippon Kodo on their social media platforms for the latest updates:

As we move forward, this collaboration is a reminder of the profound connections that scent and laughter can create in our lives, and we look forward to celebrating this journey with all of you.


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Topics Entertainment & Media)

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