#Japan #Tokyo #AWS Marketplace #SB C&S #DSOR Certification

SB C&S Secures AWS DSOR Certification and Sales Strategy

SB C&S, a pivotal player in delivering advanced technologies nationwide, has achieved the Designated Seller of Record (DSOR) status from Amazon Web Services (AWS). This certification marks a significant milestone for the company, as it enables SB C&S to initiate sales through AWS Marketplace starting November 27, 2025.

In today’s fast-paced digital economy, the need for swift and reliable solutions in cloud computing has escalated. To this end, the AWS Marketplace serves as a trusted platform where numerous enterprises, including large corporations, can procure cloud-based software efficiently. The platform not only facilitates a seamless onboarding process for vendors but also offers global selling opportunities, enhancing proposal capabilities for partners while simplifying operation costs through unified contract and billing systems.

The recent DSOR certification empowers SB C&S to promptly deliver cutting-edge solutions, such as security, SaaS, and AI, from various vendors directly to end-user companies via AWS Marketplace. This arrangement alleviates the complexity of expanding sales channels and ensures smoother business operations through existing distributor agreements. Partners can leverage this setup to offer a one-stop product provision scheme to enterprises utilizing the AWS platform.

With connections to around 2,500 manufacturers globally, SB C&S aims to establish a broad product sales network utilizing their DSOR role in AWS Marketplace.

Endorsements from Partner Companies

In response to SB C&S's achievement, various leaders in the tech industry have shared their thoughts:

Yoshiyuki Hamada, President, Cisco Systems Japan: “We view our collaboration with partners as crucial to our growth strategy, keenly focused on pursuing customer success. We warmly welcome SB C&S's DSOR certification on AWS Marketplace, as this will significantly enhance the environment for customers to procure and implement advanced solutions like Cisco's in a faster and more flexible manner. This partnership is expected to greatly elevate the value we deliver to customers.”

John Fox, Vice President, Asia Pacific and Japan Channels at CrowdStrike: “With our annual sales hitting $1 billion on AWS Marketplace, our strong partnership with AWS demonstrates immense trust from customers worldwide. Through SB C&S’s new DSOR framework, we look to extend this success into the Japanese market, enabling easier access to the CrowdStrike Falcon platform, supported by AI-enhanced protections.”

Yoshimasa Tai, Country Manager & Head of Sales, Darktrace Japan: “We commend SB C&S for obtaining their DSOR certification in AWS Marketplace. Darktrace provides advanced cyber security solutions using AI, and through our robust partnership with SB C&S, we are thrilled to deliver these solutions to a wider audience with speed and flexibility.”

Toshiaki Ito, Executive President, SentinelOne Japan: “We fully support SB C&S's AWS DSOR certification and sales framework establishment. This initiative will smooth the procurement process for enterprise users, allowing quicker access to the latest autonomous cyber security solutions provided by SentinelOne.”

Ford Falookhani, Vice President, Channels & Alliances at Zscaler: “Congratulations to SB C&S on approving their AWS DSOR certification! This achievement will streamline ISV support on AWS Marketplace, enabling us to deliver Zscaler’s solutions to customers faster. We're excited to deepen collaborations within the APJ partner ecosystem, leveraging SB C&S's DSOR network to drive innovation.”

SB C&S's commitment to distributing advanced technological solutions remains steadfast as it pioneers the cloud landscape, ensuring rapid and reliable access to various products for enterprises, thereby ultimately promoting digital transformation and enhancing customer satisfaction.

Conclusion

Obtaining AWS's DSOR certification places SB C&S at the forefront of cloud technology advancement in Japan, fostering enhanced partnerships and supporting businesses in their cloud adoption journeys. As cloud technology evolves, SB C&S stands ready to provide dynamic solutions tailored to meet the complex needs of modern enterprises.