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Indonesia's Ministry of Tourism to Shine at ILTM Cannes 2025

The Ministry of Tourism of the Republic of Indonesia is gearing up for a grand presentation at the esteemed International Luxury Travel Market (ILTM) in Cannes, France, slated for December 1-4, 2025. This prestigious event will serve as a significant platform for Indonesia to bolster its standing in the luxury travel sector on a global scale.

ILTM Cannes is recognized as the most influential luxury travel market worldwide, expected to attract over 2,200 international buyers from 85 countries, alongside key media outlets from various parts of the globe. Indonesia's participation in this event emerges from a year marked by increasing recognition and accolades in the luxury segment, significantly enhancing the nation's international visibility and appeal.

In a notable achievement, 33 Indonesian hotels have recently been awarded the coveted Michelin Keys for 2025, signifying the growing excellence in hospitality and dining within the country. Moreover, various Indonesian restaurants and bars have been recognized in the Tatler Best 2025 awards, securing their positions among the top 100 in the Asia-Pacific region. These accolades firmly underline Indonesia's evolving status as a world-class destination for luxury accommodations, fine dining, and exceptional hospitality experiences.

During the ILTM Cannes 2025, more than 100 business meetings have been scheduled with global leaders in the luxury travel sector. Indonesia aims to showcase its exclusive premium offerings, which include idyllic marine destinations, wellness retreats, refined culinary experiences, private yacht charters, and tailor-made travel services. The Ministry's collaboration with three prominent Indonesian luxury brands—Celestia (yachts), Samabe Bali Suites and Villas (accommodation), and One Eleven Resorts Bali (accommodation)—is central to this presentation.

The overarching theme of this year’s ILTM campaign is “Go Beyond the Ordinary,” which illustrates Indonesia’s commitment to not only being a destination of stunning natural beauty but also offering deeply emotional journeys characterized by its rich culinary traditions, cultural warmth, and serene landscapes. Ni Made Ayu Marthini, the Deputy Minister for Marketing, emphasized this narrative: “Through ‘Go Beyond the Ordinary,’ we aim to position Indonesia as a premium travel destination that provides exclusive, authentic, and meaningful experiences for discerning travelers from around the globe.”

Furthermore, the Ministry highlighted that its involvement in ILTM Cannes 2025 is integral to a broader strategy aimed at establishing Indonesia as a premier destination that delivers unique travel experiences for high-end clientele. “ILTM offers Indonesia a crucial platform to present our premium products directly to the world's most influential luxury travel partners. It fuels our efforts to enhance our global competitiveness in the luxury segment while reinforcing our commitment to sustainable and high-quality tourism growth,” Marthini added.

As Indonesia steps onto this international stage, the nation anticipates greater visibility and increased interest from high-net-worth travelers seeking unparalleled experiences. The showcase at ILTM will undoubtedly contribute to Indonesia’s ambition to capture a larger share of the luxury travel market and reinforce its standing as a premier destination in the global tourism landscape.

With an exquisite array of offerings already gaining acclaim, Indonesia is poised to redefine luxury travel, inviting discerning tourists to explore and indulge in unforgettable experiences across its magnificent islands and vibrant cities.

In summation, the Ministry’s showcase at ILTM Cannes 2025 signals a transformative moment for Indonesian tourism. As the country garners international attention and appreciation for its luxury sector, it reinforces the potential for sustainable growth and enduring connections with travelers around the world, all while celebrating the rich tapestry of Indonesia's culture and natural beauty.