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Brami Partners with New York Yankees for an Exciting Collaboration

In a significant move for both the culinary and sports communities, Brami, renowned for its Italian protein pasta, has officially teamed up with the New York Yankees for the 2026 season. This collaboration not only represents a fusion of two iconic names but also underscores a mutual dedication to tradition and community.

The Essence of Brami

Brami has made its mark as the fastest-growing pasta brand in the country, successfully carving out a niche that embraces both authentic Italian food culture and modern American dietary needs. The pasta is made from unique ingredients like lupini beans, ensuring a protein-rich option that continues to gain popularity among health-conscious consumers.

Founded by first-generation Italian American, Aaron Gatti, Brami symbolizes the bond between Italian heritage and modern American life. “This partnership is incredibly personal to me,” Gatti shares, reflecting on his love for the Yankees and his Italian roots. Growing up in New York surrounded by the excitement of baseball, food was always integral to those cherished moments spent with family and friends.

Partnership Highlights

Throughout the 2026 season, Brami's presence will be felt across various touchpoints within the Yankees organization:

• - In-Stadium Signage: Fans will encounter Brami branding throughout Yankee Stadium, enhancing the game-day experience.
• - Digital and Social Media Campaigns: Engaging online promotions will incorporate Brami's products and highlight the partnership.
• - Group-Ticket Event: On August 11 against Seattle, a special event will allow fans to purchase group tickets that come with limited-edition Yankees-branded Italian Flag Caps—an incentive that merges sports fandom with Italian culinary pride.
• - Promotions and Giveaways: Brami will run consumer sweepstakes and distribute tickets to enhance fan engagement, aiming to boost brand awareness among Yankees supporters.
• - Retail and In-Store Marketing: The partnership will extend to retail strategies, ensuring Brami products are readily available and promoted in stores.

Community and Tradition

This partnership resonates well beyond mere marketing. It is about fostering community ties and maintaining traditions that are essential to both Italian and American cultures. The Yankees, with their rich history and status in Major League Baseball, symbolize the spirit of competition and community that is core to what Brami represents.

Michael J. Tusiani, Senior Vice President of Partnerships for the Yankees, expressed excitement about welcoming Brami into the Yankees family. “We are confident that Brami's various activations will strengthen their brand recognition among our fans,” he stated, emphasizing the collaborative spirit of the partnership.

Looking Ahead

As Brami transitions from an emerging pantry staple to a widely recognized household name, this partnership stands as a testament to its evolution. By aligning with one of America's most storied sports franchises, Brami is poised to elevate its brand and showcase the delightful intersection of sports and culinary art.

For anyone passionate about food, sports, or culture, the Brami and Yankees partnership offers an exciting glimpse into how beloved traditions can harmoniously coexist in today's fast-paced world. As the season unfolds, fans and pasta lovers alike can look forward to celebrating their shared heritage and love for the game.

For further details, visit Brami's official website and stay connected with the Yankees through their social media platforms.