MilkyShop: The Exciting Launch of a South Korean Dessert Brand in Shibuya

Exciting Launch of MilkyShop in Tokyo's Shibuya Area

On September 12, 2026, the popular South Korean dessert brand MilkyShop will officially open its doors in Tokyo's vibrant Shibuya district. After successful expansions in Hong Kong, Taiwan, and Singapore, this marks the brand's first store in Japan, and the excitement is palpable among dessert enthusiasts.

Unique Concept of Butter Sand

MilkyShop distinguishes itself with its signature product, the butter sand, which features gourmet butter sandwiched between freshly baked cookies. What sets it apart is the choice of not transforming the butter into a cream. Instead, they embrace the rich aroma, deep flavor, and smooth texture of the gourmet butter, providing a delightful contrast between the crunchy cookies and the luscious filling.

Signature Flavors Available

The store will debut two delectable flavors: Crème Brûlée and Matcha. Each flavor brings a unique character and taste:

1. Crème Brûlée Butter Sand (8 pieces for ¥4,200): This is the flagship product that combines caramelized cookie halves, reminiscent of the iconic dessert, with rich gourmet butter. The pairing of the crispy cookies with the deep flavor of the butter creates an exquisite treat.

2. Matcha Butter Sand (8 pieces for ¥4,500): For matcha lovers, this flavor offers a robust aroma and slight bitterness of matcha combined with the lavish gourmet butter, promising a delightful depth of flavor.

Pre-Opening Event

Before the grand opening, MilkyShop will host an exclusive pre-opening event on September 11, 2026, from 10:00 AM to 8:00 PM, inviting only select guests. This will give a sneak peek into the delightful offerings that await.

A Taste of International Flavor in Shibuya

MilkyShop has garnered popularity in South Korea and has successfully organized limited-time pop-ups in other Asian cities. Their expansion into Japan is highly anticipated, especially in Shibuya, a hub for fashion and music. The brand choice to operate as a take-out store caters perfectly to patrons wanting to indulge themselves or looking for family and friend gifts.

Visit MilkyShop TOKYO

Visit the official store located at 1F Fountain Building, 1-4-21 Jinnan, Shibuya, Tokyo, 150-0041. Regular operating hours are from 10:00 AM to 8:00 PM, excluding New Year's and seasonal holidays.

Indulge yourself in MilkyShop's exquisite offerings and experience the taste that has charmed many across Japan's neighboring countries. For more information and updates, check out their official website MilkyShop or follow them on Instagram @milkyshop_tokyo.