#Japan #Tokyo #Summer Fashion #United Arrows #MEGUMI

MEGUMI Shines in United Arrows' Summer Promotion Series

United Arrows, a prominent Japanese fashion retailer headquartered in Shibuya, Tokyo, has launched an exciting summer campaign named "The Conclusion of Green Label" featuring actress MEGUMI. With the rising global temperatures leading to prolonged summers, there’s a growing desire among fashion enthusiasts to embrace style even during the hottest days. This campaign promises to evolve with the season, providing stylish solutions as summer progresses.

The first installment of this series includes the release of a new television commercial titled "Conclusion Series Summer Gathered High-Waist Blouse Edition," in conjunction with the introduction of fresh clothing items. Notably, a second promotional phase is set to roll out by the end of June, further expanding the product range.

Highlights from the New TV Commercial

The commercial begins on a bridge that extends over Tokyo's waterfront, masterfully capturing the coexistence of urban hustle and relaxed ambience. A woman in the commercial is portrayed turning back, imbuing the moment with a sense of nostalgia and allure. Particular emphasis has been placed on the blouse's gathered high-waist design, which elegantly enhances the silhouette and features a soft, shimmering fabric that reflects light beautifully.

As the scenes transition from the cityscape to a beachside setting, several women gracefully showcase the blouse in varied colors such as white, mocha, and black. This vibrant representation speaks to the versatile and inclusive nature of the clothing, allowing wearers to express themselves through a diverse color palette.

The campaign slogan, "Casual yet trendy. A beautiful silhouette that's comfortable to wear. Love every day. Basics that are not boring," encapsulates the essence of the collection. It urges consumers to embrace effortless style without overwhelming flair while capturing the essence of contemporary fashion. The concluding 15-second TV spot succinctly conveys the idea of “not boring basics” that elevate the mood, no matter the daily context.

Your Summer Fashion Essentials

This promotional campaign focuses on introducing new items that emphasize coolness, lightness, and versatility—catering to those who refuse to compromise on style even in heat.

Summer Collection Highlights:

1. Gathered High-Waist Blouse - Priced at ¥9,900
- Adds definition with a gathered waistline.
- Crafted with a flowing silhouette for a feminine touch.
- Style seamlessly whether worn solo or layered.

2. Ribbon High-Waist Shirt - Priced at ¥9,900
- Defined silhouette thanks to strategic ribbon detailing.
- Features adjustable bow ties at the back for a subtle accent.
- Comfortable sheer fabric creates a cooling effect.

3. Dry Cross Knee-High Wide Pants - Priced at ¥10,890
- Breathable, moisture-wicking fabric for all-day comfort.
- High-rise design offers a flattering, elongated look.
- Easy waistband melds comfort and style effortlessly.

4. Dry Cross Flare Skirt - Priced at ¥10,890
- Lightweight material for breathable comfort.
- Flattering silhouette increases definition for an elegant look.
- Flared design adds a touch of drama as you walk.

5. Daily Mesh Cardigan - Priced at ¥8,910
- Great ventilation thanks to breathable mesh fabric.
- Features trendy cutouts and standout pockets/buttons.
- Excellent layering piece that’s equally stylish worn alone.

MEGUMI's Continued Collaboration

As a part of the ongoing series, MEGUMI's role continues to captivate audiences. Her innate balance of trendiness and authenticity embodies the essence of the "Conclusion Series," demonstrating what it means to have everyday fashion choices that resonate with personal style. The promotion strives for coherence with new items, in-store displays, landing pages, and commercials all harmoniously integrated.

Comment from MEGUMI:
"I was genuinely surprised by the 'lightness' of the blouse when I first tried it on. Summer often brings the dilemma of wanting to look good while staying comfy amidst the heat. The gathered high waist hugs my waist beautifully without being heavy, and the lightweight, translucent material uplifts my mood. I love having so many color options to match my vibe of the day. On hot days or when meeting people, just this piece makes you look 'put together'—truly a summer essential that works with you all season long!"

About MEGUMI

Born in 1981 in Okayama, MEGUMI is an accomplished actress and producer. Her notable performances in films like Typhoon Family and Hitoyo earned her recognition, including the Blue Ribbon Award for Best Supporting Actress in 2019. Recently, she has expanded her role as a visual content producer with a focus on the Netflix project Love Is Good, which saw global success. In 2026, she will make her debut as a producer with the movie FUJIKO, showcasing her newfound creative involvement. Furthermore, she is the founder of JAPANESE NIGHT, an event aimed at promoting Japanese film and culture worldwide.

TV Commercial Details

• - Title: Green Label's Conclusion - Conclusion Series Summer Gathered High-Waist Blouse Edition
• - Release Date: May 14, 2026
• - Special Site: Green Label's Conclusion Summer Campaign

About United Arrows' Green Label Relaxing

Part of United Arrows Co., Ltd., Green Label Relaxing offers an innovative approach to fashion by proposing a blend of diverse items that enrich lives, rooted in the concept of 'Be happy.' Their clothing and goods are designed to assist consumers in discovering something uniquely fitting for their lifestyle.

About United Arrows Co., Ltd.

Established in 1989, United Arrows curates an array of designer and original brands, catering to the fashion-forward individual. Their offerings span both men's and women's apparel, as well as various lifestyle products under names like United Arrows, Beauty&Youth United Arrows, and Green Label Relaxing.