#Japan #Tokyo #VALTIC #SalesBlade #ApoLab

VALTIC's Groundbreaking Sales Testing Services

VALTIC, based in Shinagawa, Tokyo, has officially launched two innovative services aimed at addressing significant challenges faced by businesses in understanding their market viability. The newly introduced Market Lab and ApoLab services focus on collecting genuine market responses through actual sales activities, enabling companies to visualize successful sales pathways for their new products.

Understanding the Market's True Needs

Many companies today grapple with uncertainty regarding whether their newly developed products will truly resonate with the market. This dilemma often manifests in two main areas: 1) product development, where businesses wonder if their innovations will be accepted, and 2) marketing, where they are unsure of the most effective sales strategies. The crux of these issues lies in the lack of a robust verification process to test customer reactions before launching products or strategies.

The Small and Medium Enterprises Agency highlights this challenge in its “White Paper on Small and Medium Enterprises,” identifying the primary reason for new business failures as the inability to grasp market and customer needs accurately. This underscores the inherent risk of progressing without validating customer reactions—a concern that is now evident in the constant evolution of sales strategies amid the digitization of the sales landscape.

Sales actions often remain overly reliant on individual experiences, deeply personalizing the process and complicating the ability to generalize successful methods across the board. As solutions hinge on empirical testing of customer engagement and feedback, VALTIC has recognized a significant gap where many businesses lack the time, resources, or expertise to adopt a rigorous evidence-based approach.

VALTIC’s Unique Approach to Sales Validation

Since its inception, VALTIC has consistently addressed sales challenges by focusing on “building through validation.” The company offers two empirical services:

1. Market Lab (マーケットラボ)

Market Lab is designed to validate the marketability of new products through direct customer interaction within a short timeframe. This service primarily targets companies eager to confirm the viability of products before their launch. Key features include:

• - Testing of Various Messaging Strategies: Analyzing which phrases resonate or fail with the target audience.
• - Visualizing Response Data: Generated based on industry and role-specific reactions.
• - Hypothesis Structuring: Developing clear pathways that lead to successful sales strategies.

Through these measures, companies can derive objective conclusions about product acceptance, facilitating informed adjustments to their marketing strategies.

2. ApoLab (アポラボ)

ApoLab dives into appointment acquisition by not only securing meetings but also understanding why certain approaches succeed or fail. It’s tailored for businesses looking to enhance their sales methods while gaining insights on the efficacy of their outreach. Key components include:

• - Strategic Call Planning: Designing and testing approaches to refine how appointments are secured.
• - Story Development for Meetings: Creating narratives that allow for successful transitions from initial contact to meaningful discussions.
• - Analysis of Appointment Success: Establishing why appointments were secured or missed to refine processes further.

The Imperative of Data-Driven Sales Strategies

Moving forward, it is critical for companies to shift from mere hypothesis-driven strategies to those founded on factual, first-hand customer feedback. VALTIC’s approach allows businesses to understand customer interactions in real-time, thus arming them with practical insights needed to advance confidently in the marketplace. The company's ongoing mission is to promote sales digital transformation and aid Japanese companies in establishing effective sales systems.

Limited-Time Offer: Sales Consultation Sessions

Between December and January, VALTIC will host exclusive sales consultation sessions aimed at helping executives and sales leaders refine their sales strategies for the upcoming fiscal year. Participants will gain a concise overview of obstacles hindering appointment acquisition and receive actionable insights to enhance their sales approaches.

Event Details:

• - Duration: December 10, 2025 - January 31, 2026
• - Target Audience: Executives, Sales Executives, Sales Leaders
• - Format: Online or In-Person
• - Duration: 30 minutes per session
• - Cost: Free during the promotional period
• - Registration: Available via the dedicated form on the VALTIC website.

Conclusion

VALTIC remains committed to providing services that help businesses achieve greater clarity and confidence in their market efforts. With a focus on empirical validation, the company aims to pave the way for robust, data-informed sales strategies that resonate within the evolving landscape of sales and marketing.