#United States #Portland #Lithia Motors #Swickard Auto #BMW Portland

Swickard Auto Group Expands Its Presence in Portland

In a bold move indicative of confidence in the city’s future, Jeff Swickard, CEO of Swickard Auto Group, recently announced the acquisition of BMW of Portland from Lithia Motors. This transaction not only includes the dealership’s franchise but also the valuable real estate that houses it. At a time when many businesses are reconsidering their positions in the city, Swickard's decision to invest significantly underscores his commitment.

A Personal and Professional Investment

“This purchase represents both a personal and a professional investment in Portland,” Jeff Swickard stated. His ties to the city run deep, having spent decades living and working in the area. His decision to keep the dealership in its current location in Goose Hollow—nearby Providence Park—is a testament to his desire to sustain jobs and investments within the city’s core.

Moreover, Swickard is no stranger to significant investments in Portland. In recent months, he purchased the iconic “Big Pink” U.S. Bancorp Tower, bringing his total investments in the area to over $110 million. This portfolio aims to stimulate economic activity and contribute to the city’s revival.

Continuity for Employees and Customers

One of the key focuses for Swickard Auto Group during this acquisition is the continuity of service for the dealership’s customers. Many employees currently working at BMW of Portland will retain their positions, ensuring a seamless transition while integrating Swickard Auto Group's renowned approach to customer hospitality and care.

Swickard Auto Group has set high standards for operational excellence. For context, its Mercedes-Benz of Wilsonville dealership is nationally recognized, ranking first in dealer performance, while its BMW dealership in Eugene, along with the Gresham Toyota location, consistently receives awards for outstanding service from manufacturing partners.

Jeff Swickard is committed to elevating BMW of Portland to become one of the premier BMW dealerships in the country. “BMW of Portland has incredible potential, and we are enthusiastic about welcoming our new team and customers into the Swickard Auto Group family,” he expressed with optimism.

A Strong Commitment to Community and Quality

The acquisition not only reinforces Swickard Auto Group's footprint in Portland but also demonstrates a larger philosophy of focusing on premium brands and local community support. The company operates dealerships across Alaska, California, Oregon, Washington, and Hawaii, with sustained efforts toward community investment.

Swickard's approach reflects his belief in the resilience of the city and its residents. Recent developments indicate that he perceives a bright future ahead for Portland, underscoring an unwavering commitment to both the community and the automotive retail sector.

Following the acquisition of BMW of Portland, customers can expect not only a familiar team but also an elevated experience, driven by Swickard Auto Group’s existing high service standards. As new initiatives unfold, the group aims to instill a culture of excellence that aligns with the Detroit-based brand’s values.

With the growth and expansion plans on the horizon, Swickard Auto Group looks forward to playing a major role in Portland’s automotive landscape, proving that investment in local communities can bear significant rewards both economically and socially.

About Swickard Auto Group

Swickard Auto Group, headquartered in Summerlin, Nevada, encompasses a strong portfolio of 53 franchises across six states. Aside from automotive sales and service, the group is also engaged in managing over 2 million square feet of commercial real estate and has pledged support to various non-profit organizations and animal welfare initiatives across the nation, reinforcing its dedication to community engagement and sustainability.

For more details, visit swickard.com.