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Celebrating Innovation at Spielwarenmesse: The Prestigious ToyAward Winners of 2025

The Spielwarenmesse, a leading global event in the toy industry, marked its second day with a solemn ceremony honoring remarkable innovations. On the morning of the event, six products were awarded the prestigious ToyAward, showcasing creativity and ingenuity in the world of toys.

Highlights of the ToyAward Winners

The winners were distinguished by a panel of 14 international judges, comprising experts from various fields such as commerce, industry, market research, toy safety, sustainability, and education. The judges assessed each product based on originality, safety, playability, market potential, clarity of idea, and overall quality.

In total, the ToyAward received 629 entries from exhibitors, reflecting the competitive spirit of innovation in the toy sector. Here’s a quick overview of the winners across different categories:

• - Baby & Infant (0-3 years): Geomag Magicube Blocks Stacking Safari by Geomagworld

Taking the top spot in the Baby & Infant category is the Geomag Magicube Blocks Stacking Safari. This set includes ten magnetic blocks adorned with colorful animal images, promoting early construction skills among toddlers. The innovative design helps to train balance and motor skills without requiring advanced technology, making it a charming addition to any child's playroom.

• - PreSchool (3-6 years): 3 Shape Memo by Buitenspeel/BS Toys

The winner for the preschool segment, 3 Shape Memo, features cards in various shapes and colors. This game enhances memory skills and hand-eye coordination as players must find pairs that match displayed shapes. The jury praised its creative gameplay that nurtures strategic thinking in young players.

• - SchoolKids (6-10 years): RC Fußball Set – Bundesliga by Carrera Toys

For the SchoolKids category, the RC Fußball Set – Bundesliga merges the excitement of soccer with remote-controlled cars, providing an engaging family competition. Players use their cars to score goals against each other on a miniature field. The jury highlighted the fun and imaginative possibilities this toy offers.

• - Teenager & Adults (10+ years): Moon Acrylic Jigsaw Puzzle by Abfun

Abfun's Moon Acrylic Jigsaw Puzzle poses a delightful challenge for puzzle enthusiasts. Crafted from 50 unique acrylic pieces, it forms a stunning lunar image, with some pieces featuring distinct shapes. The jury noted its artistic design makes it not only a puzzle but also a decorative piece once completed.

• - Startup: Qubitunes by Qubs

The Qubitunes soundbox provides an interactive auditory experience for children. Equipped with themed cassettes, it encourages creativity and sound exploration through imaginative play. This toy, recognized by the jury, promotes motor and auditory learning, catering to diverse learning styles.

• - Sustainability: Wave Stacker by Plan Creations/PlanToys

Lastly, the Wave Stacker from Plan Creations/PlanToys clinched the sustainability category. Made from a unique blend of biodegradable wood, the brightly colored stacking game encourages eco-friendly practices while being visually appealing and safe for toddlers.

The Significance of ToyAward

The ToyAward is regarded as one of the most prestigious recognitions in the toy industry, reflecting high standards of quality and innovation. The award serves as a trusted stamp of approval for retailers and customers worldwide. Throughout the Spielwarenmesse, all finalists' products are showcased at a dedicated area in pavilion 3A, allowing attendees to experience firsthand the creativity and craftsmanship that define this year's best toys.

As the Spielwarenmesse continues, it remains the focal point for industry professionals to connect, innovate, and inspire one another. The next edition of Spielwarenmesse is scheduled for January 28 to February 1, 2025, inviting even more inventive ideas to take center stage in the toy world.