Dove and Club Pilates Join Forces for #EveryBodyPilates to Promote Inclusivity and Body Confidence

Dove and Club Pilates: Celebrating Every Body

As International Pilates Month draws to a close, Dove and Club Pilates announce their collaboration on the impactful #EveryBodyPilates initiative, aimed at redefining perceptions around what a 'Pilates body' truly is. This initiative is rooted in a shared vision of body confidence and inclusivity, emphasizing that Pilates is an exercise for everyone, regardless of body shape or size.

A Transformative Movement

Dove, a brand renowned for advocating self-esteem, and Club Pilates, a leader in accessible fitness, are jointly promoting their commitment to embracing diverse body types and abilities through the #EveryBodyPilates movement. By doing so, they hope to encourage individuals across the U.S. to engage in physical activity that celebrates bodily capabilities rather than enticing harmful beauty ideals.

On Saturday, May 31st, select Club Pilates locations will host free Level 1 Reformer Pilates classes in five major cities: New York City (West Chelsea), Houston (Pearland), Miami (South Miami), Chicago (Logan Square), and Los Angeles (South Pasadena). The classes are open to anyone, requiring no membership or prior Reformer experience. However, spaces are limited, so participants are advised to call their nearest studio to secure a spot.

Empowering Women through Pilates

Kathryn Holl Fernandez, Head of Dove US Skin Cleansing Brand Purpose, eloquently stated, "At Dove, we recognize that too often, fitness conversations focus on appearance rather than ability—which can undermine women's body confidence. As a leader in self-esteem, we are proud to partner with Club Pilates and empower women to redefine what a 'Pilates body' looks like and help them feel strong, capable, and confident in every movement."

The initiative not only encourages participation but also seeks to address the recent discussions surrounding traditional beauty standards. Reinforcing the idea that every body can benefit from Pilates, Dove and Club Pilates aim to provide an empowering fitness environment that nurtures self-appreciation and overall well-being.

A Nationwide Giveaway

To amplify their message, Dove and Club Pilates are also launching a nationwide giveaway. Five lucky recipients will win a month of unlimited classes at a Club Pilates studio of their choice, along with a specially curated set of skin-loving Dove products. Entrants can participate by posting their best Pilates photos or videos on social media, tagging both brands and using the designated hashtags, #EveryBodyPilates and #Sweepstakes.

Conclusion: Every Body is a Pilates Body

Tianna Strateman, President of Club Pilates, echoed the inclusive sentiment, stating: "At Club Pilates, we have always celebrated all body types, ability levels, and walks of life, as we believe Pilates is truly for every body. We are excited to bring our and Dove's missions of body confidence to life through these #EveryBodyPilates classes around the country, capping off National Pilates Month and empowering everybody to feel their best on and off the Reformer."

Join Dove and Club Pilates in their transformative initiative and help shape a world where every body is celebrated. For more information on the classes and to enter the giveaway, visit unileversweepsrules.com/dovepilates today.