#Japan #25th Anniversary #Takamatsu #Sanuki Udon #Hanamaru Udon

Hanamaru Udon Celebrates 25 Years of Delight

Hanamaru Udon, a renowned chain specializing in Sanuki udon with its headquarters located in Takamatsu, Kagawa Prefecture, is excited to announce the seventh phase of its 25th-anniversary appreciation festival. Starting December 18, 2025, exclusive coupons will be available through the official app, and starting December 23, physical coupons will be distributed across Hanamaru Udon locations nationwide.

This year marks a significant milestone for Hanamaru Udon as it celebrates its 25th anniversary. As we bid farewell to this anniversary year and welcome a new one, we extend our heartfelt gratitude to all our loyal customers by offering special coupons. These coupons allow for extended enjoyment of delicious meals, commencing with the end of the year “final udon” and continuing into the New Year’s “first udon.”

Since its humble beginnings in May 2000, where it was established in Takamatsu, Kagawa, Hanamaru Udon has grown significantly due in part to the unwavering support of its customers. The ongoing appreciation festival has received warm responses featuring both app-based distribution and in-store coupon giveaways.

In this latest round of the appreciation festival, we aim to provide our customers with special coupons that will brighten their winter dining experience. From December 18, patrons can enjoy a warm bowl of “Thick Sesame Dan Dan Udon” at a discounted price of 80 yen off via our app. Beginning December 23, we will also distribute coupons offering 100 yen off on the same udon dish and 50 yen off on any udon of your choice at our stores.

What's on the Menu?

The highlight of our seasonal offerings is the “Thick Sesame Dan Dan Udon,” available in three varieties, along with popular regular options like “Kake Udon” and “Onsen Tamago Bukkake.” These selections promise to warm your heart during the colder months while ensuring a delightful dining experience at Hanamaru Udon.

Coupon Distribution Details

Name

Hanamaru 25th Anniversary Festival Phase 7

Distribution Period

• - App Coupons: December 18, 2025 (Thu) – December 30, 2025 (Tue)
• - In-store Coupons: December 23, 2025 (Tue) – around December 31, 2025 (Wed)

Utilization Period

• - App Coupons: December 18, 2025 (Thu) – December 30, 2025 (Tue)
• - In-store Coupons: December 23, 2025 (Tue) – January 16, 2026 (Fri)

Coupon Details

• - App Coupons: 80 yen off on “Thick Sesame Dan Dan Udon” (x2)
• - In-store Coupons: 4-coupon booklet featuring:

- 100 yen off on “Thick Sesame Dan Dan Udon” (x2)
- 50 yen off on any udon of your choice (x2)

Usage Conditions

• - Each coupon provides a discount on one bowl of udon as specified.
• - Coupons must be shown at the time of payment (app) or handed over (for physical coupons).
• - Coupons are valid at designated Hanamaru Udon locations, but not at select airports or racecourse outlets.
• - Not applicable for mobile orders, delivery services, or takeout-only counters.
• - Offers cannot be combined with other promotions, but shareholder vouchers are accepted.
• - The sale of coupons on auction sites is prohibited, and product offerings may vary by location.

The Oidemai! Sanuki Project

Starting in 2025, to commemorate its 25th anniversary, Hanamaru Udon launched the “Oidemai! Sanuki Project.” This initiative aims to promote and preserve the rich culture of Sanuki udon while highlighting the attractions of Kagawa Prefecture. The term “Oidemai” translates to “welcome” in the Sanuki dialect, and through this project, we strive to inspire people nationwide to crave Sanuki udon and desire to visit Kagawa.

Commitment to Quality

Since its inception, Hanamaru has focused on making authentic Sanuki udon easily accessible to everyone. This commitment continues to shape our mission, as we deliver the true flavors of Kagawa with the utmost sincerity and care, showcasing our dedication to providing delicious experiences.

Conclusion

At Hanamaru Udon, we are committed to delivering “delicious surprises” and look forward to sharing more delightful products and services with our customers in the years to come!