#USA #Los Angeles #Olive Tree People #Waterless Beauty #Hydroxytyrosol

The Incredible Journey of Olive Tree People: A Billion-Dollar Skincare Revolution

From Sandwich Man to Entrepreneur

In the bustling streets of Seville, Thomas Lommel began a unique marketing venture wearing a sandwich board that advertised the benefits of olive trees. His endeavor seemed outlandish, but it led him to discover something extraordinary – Hydroxytyrosol, a powerful antioxidant found in olive leaves. This moment ignited a passion within Lommel, who transformed this ancient secret into a groundbreaking skincare brand, Olive Tree People.

Unleashing Nature's Potential

What sets Olive Tree People apart is their innovative Waterless Beauty philosophy. Traditional skincare products often contain as much as 70% water, preservatives, and unnecessary additives. By eliminating these elements, Olive Tree People has developed formulations that focus on bioactive ingredients derived directly from eco-certified Mountain Olive Trees. Notably, their proprietary Hydroxytyrosol boasts antioxidant properties up to 3,000 times more potent than olive oil itself, providing superior skin protection and rejuvenation.

A Rapidly Growing Legacy

Since its inception, Olive Tree People has outpaced numerous celebrity-endorsed beauty brands. The company has witnessed staggeringly high growth rates—600% faster than Beautycounter's second-year revenue. The brand has also expanded its presence in the U.S. market, amassing an unprecedented 3,000% growth rate within just two years. With ambitions to disrupt the European market, Olive Tree People is transitioning from traditional retail partnerships to a direct-to-consumer model, empowering a network of over 60,000 Waterless Beauty Consultants.

The Future of Skincare

With ambitions to reach 120,000 global consultants by the end of 2026, Olive Tree People aims to revolutionize the beauty industry, offering immersive experiences at flagship locations in Berlin and Düsseldorf. Customers can now engage with the brand through the 'Treehouse Experience', designed to deepen their connection with nature and the benefits of olive tree extracts.

A Movement Beyond Beauty

Lommel emphasizes that Olive Tree People represents more than just a skincare line; it is a movement aimed at promoting holistic health and environmental preservation. The company advocates for mindfulness through products like Olive Matcha and Olive Mush, which serve as caffeine-free alternatives to coffee while reintegrating consumers with the natural world.
Samplings of “sound bath meditation” experiences developed by Lommel further this connection, offering users a unique way to benefit from the calming frequencies of olive trees.

Commitment to Sustainability

With an impressive track record, Thomas Lommel has not only contributed to the skincare landscape but has dedicated himself to environmental conservation efforts. He safeguards over 30,000 century-old mountain olive trees in Spain and works through the Thomas Lommel Foundation to provide clean water to communities in Africa by constructing water wells. This commitment reinforces Olive Tree People’s ethos of sustainability.

The Power of Olive Tree Therapy

As a pivotal figure in the beauty industry, Lommel's initiatives have gained recognition through various platforms including Vogue and Forbes. His book, The Olive Tree Therapy: 10 Years in 14 Days, explores the profound impacts of olive tree extracts on health, further solidifying Olive Tree People’s reputation as a leader in the Waterless Beauty movement.

The journey of Olive Tree People is a testament to how an unconventional idea can blossom into a billion-dollar business when it promotes genuine values, sustainability, and an innovative approach to beauty. As Lommel puts it, "This is just the beginning."