#Japan #Tokyo #Cosmetics #fasme #HottoLink

Announcing fasme's Best Cosmetics for the Second Half of 2025

The trend-discovery media, fasme, operated by HottoLink, has recently published its list of the best cosmetics for the second half of 2025. This comprehensive guide highlights items that have been genuinely well-received by users and showcases their features in an engaging way.

What is the fasme Best Cosmetics List?

The "fasme Best Cosmetics of the Second Half of 2025" is a carefully curated list created by the fasme editorial team, consisting of cosmetics and beauty enthusiasts. Each item selected has shown promising popularity or deep affection among the editors. The list, released on December 1, presents cosmetics categorized into 11 departments, making it easier for readers to navigate through their options.

Explore the fasme Best Cosmetics Page Here

Departments of Products

The fasme Best Cosmetics list includes selections from the following categories:
1. Foundation
2. Base & Primer
3. Concealer
4. Face Powder
5. Eyebrow
6. Eyeshadow
7. Eyeliner
8. Mascara
9. Lip Products
10. Highlight & Blush
11. Others

Each category showcases products that the team truly recommends, detailing their charms and key selling points within the article.

About fasme

Fasme is a trend-reporting media outlet run by HottoLink, a company headquartered in Chiyoda, Tokyo. The website attracts approximately one million page views monthly and boasts around 1.4 million followers across social media platforms including X, Instagram, and LINE. Users are primarily interested in fashion, cosmetics, and beauty, contributing to fasme's vibrant and engaged community.

Fasme also collaborates with an official ambassador group known as "mees," who help generate content reflective of current interests among their audience.

Featured Content

Since its inception in November 2017, fasme has produced over 50 diagnosis content pieces, particularly focusing on personality and relationship assessments. These diagnoses have been tied to beauty products, snacks, and more, promoting interaction with various companies. Recently, fasme collaborated on a comprehensive diagnostic content piece with the popular manga series, "Ashita, Watashi wa Dareka no Kanojo." The complete version of this collaboration was launched in September 2023, adding to the total engagement with diagnostic content, which surpassed 90,000 implementations with the "fasme UFPT Diagnosis" released in February 2024.

Check the Complete Version of the Ashita Kano Diagnosis
Explore the fasme UFPT Diagnosis

About HottoLink Inc. (TSE Code: 3680)

HottoLink is a core business of the HottoLink Group, which operates in both the U.S. and Japan. The company specializes in analyzing social big data derived from everyday voices in social media. This analysis aids businesses in enhancing their marketing activities, reporting efforts, and disaster strategies, ensuring data-driven decisions across all sectors. With aspirations to contribute to Web3, HottoLink aims to create a world where everyone can feel "HOTTO'' (at ease) through its data capabilities.

Headquarters: Tokyo, Chiyoda-ku, Fujimi 1-3-11, Fujimi Duplex Biz
Founded: June 26, 2000
CEO: Yasuhiro Hino
Website: HottoLink