#Japan #Tokyo #Gourmet #Yayoiken #Dashi

Yayoiken Launches New Dashi Service and Contest

Yayoiken, a well-known restaurant chain in Japan, is making waves with an exciting announcement. As of May 2026, the restaurant will operate 376 locations across the country. It has also been actively sharing new product information on its official social media platforms, including X, Instagram, and LINE under the hashtag #やよい軒.

In July 2026, Yayoiken will be upgrading its dashi service offered at the 'Okawari-dokoro' (refill station). The revamped dashi will use a combination of high-quality ingredients, including Makurazaki-made katsuobushi (dried bonito) and Hokkaido-produced konbu (kelp), alongside added flavors from so-called 'sōda katsuobushi' and niboshi (dried sardines). This exciting new recipe promises to enhance the umami flavor and deliver a more authentic taste experience than ever before.

To celebrate this upgrade, Yayoiken is launching the 'Nationwide Dashi Gourmet Best Selection' campaign exclusively for members of its official app. Participants will have the chance to apply for a set of 'regional delicacies that pair well with dashi chazuke' selected from ten regions across Japan. From these entries, 100 lucky individuals will win a pair of 'regional treasures' and the new dashi.

Enhanced Dashi Experience

The restaurant offers free refills of steaming hot dashi to complement each meal. The new dashi has been formulated not just to maintain, but enhance the natural sweetness and depth of flavor of Yayoiken’s signature Kome (rice). By re-evaluating the key ingredients in the dashi blend, including Makurazaki katsuobushi and Hokkaido konbu, Yayoiken will provide a delightful taste sensation that greets diners from the first sip to the last.

With this enhancement, patrons will taste a distinguished burst of flavor the moment dashi touches their palate, while once again enjoying a clean finish that allows for the rice's innate sweetness to truly shine. This dashi upgrade leads to an even more luxurious dining experience, perfect for a satisfying conclusion to any meal or to showcase the quality of their rice.

Nationwide Dashi Gourmet Best Selection Details

In honor of the new dashi launch, Yayoiken is engaging in a fantastic initiative focused on the diverse regional food cultures throughout Japan. The 'Nationwide Dashi Gourmet Best Selection' will run from July 1 to July 31, 2026, allowing participants to enter their favorite local dishes that pair well with dashi chazuke via the Yayoiken app. Ten winners from each region will be drawn, amounting to a grand total of 100 rewarding participants who will receive beautifully packaged sets of 'regional delicacies' alongside the new dashi.

Application Process

• - Deadline: July 1 - July 31, 2026.
• - How to Enter:

1. Download the Yayoiken app.
2. Enter the special campaign site within the app and select a local dish that pairs well with dashi chazuke from ten regions.
- Note: One entry per person (one account).

• - Prizes: A set including both the regional delicacy and the new dashi.
• - Winners: 10 from each region for a total of 100 winners.
• - The announcement of winners will occur through product shipment notifications in September 2026.

For further inquiries, customers can contact the Yayoiken Customer Center via their website or by phone.

Exciting Features on the Official Yayoiken App!

Yayoiken's official app offers multiple features including updates on new products, promotional campaigns, menu browsing, and store location searches. Customers can also order directly from delivery services like Demaecan and Uber Eats from within the app. Additional rewards options, such as stamp collection through fun mini-games that can be redeemed for coupons, offer further savings and convenience. More details can be found by visiting the app's page on the Yayoiken website.

Experience the enhanced dashi flavor and take part in the thrilling 'Nationwide Dashi Gourmet Best Selection' campaign while enjoying the authentic tastes of Yayoiken!