Immersive Technology EXPO: Unveiling Lasting Experiences at T&S Booth

Immersive Experiences Revolutionized at T&S Booth

The recent Immersive Technology EXPO, part of CONTENT Tokyo 2025, saw a stunning showcasing by T&S Co., Ltd., based in Shibuya, Tokyo. This event took place from July 2 to July 4, 2025, at Tokyo Big Sight. T&S’s exhibit centered on creating unforgettable experiences, combining cutting-edge technologies with innovative concepts that transcend traditional industry boundaries.

At the heart of the booth was a collaboration with Biko Giken Co., Ltd., renowned for their expertise in metal processing. This partnership aimed at crafting immersive experiences that would leave a lasting impression on attendees. Throughout the event, T&S drew in visitors from various sectors, including IT, entertainment, and manufacturing, who expressed overwhelming enthusiasm for their showcases.

Key Features of the Exhibit

1. Immersive Drive Simulation

The flagship presentation utilized a cutting-edge drive simulator, delivering a multisensory experience that stimulated sight, sound, and touch. Attendees were invited to navigate a 3D recreation of Fuji Speedway, allowing them to experience the thrills of racing in an entirely new dimension. This interactive display was redesigned from a larger installation exhibited earlier at the OVERNIGHT FEST #FUJI 24H event.

2. Generative AI Experience

Next, T&S introduced an engaging AI-driven exhibition that empowered visitors to explore filmmaking, spatial design, and branding. Attendees could select images aligning with their visions, generating unique concept art seamlessly through the AI's capabilities—providing a hands-on understanding of modern creative processes.

3. Mixed Reality (MR)

The exhibit included an MR experience enabling participants to engage with immersive content in near-real conditions. Utilizing the Apple Vision Pro®, T&S showcased segments of their immersive dome content from the SUPER耐久シリーズ2025, allowing visitors to fully grasp the scale and immersion of the experience.

4. Ambience Operation Experience

Visitors also interacted with T&S's Ambience system, an intuitive operating tool designed for spatial production. This technology allows users to control LED lighting and transparent displays seamlessly, providing insights into the practical applications of spatial design.

5. Daily Talk Shows

Each afternoon at 2:00 PM, T&S hosted live talk shows discussing their strategic partnership with Biko Giken. On July 2, T&S President Shigeki Inaba led a discussion, followed by Yukihito Hikida, an engineer at THINK AND SENSE, alongside Biko Giken's President Shogo Wada on subsequent days. Their conversations highlighted the fusion of metal processing technology with T&S's digital innovations aiming to create unparalleled emotions and value for users.

Future Prospects

T&S is actively seeking partnerships to continue exploring new experiences across diverse industries. The company remains committed to utilizing the technologies displayed to create customized, unforgettable experiences tailored to various purposes. They invite anyone interested in collaborating to reach out, especially highlighting ongoing efforts towards a collaborative label and showroom related to their partnership with Biko Giken.

About T&S

T&S Co., Ltd. specializes in blending multiple domains such as XR, immersive content, spatial design, and generative AI to curate memorable experiences from promotions to real events. Their approach emphasizes co-creation with clients, resulting in uniquely tailored customer experiences that stand out within any industry.

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About Biko Giken

Biko Giken Co., Ltd. enhances product design by adding intricate patterns to metal and resin materials through polishing. They are recognized for their distinctive methods, often collaborating on high-end vehicle interiors, appliances, and various exterior designs.