Bybit's Marketing Campaign Brings Web3 Crypto Lifestyle to Careem Users in MENA

Bybit Amplifies Web3 Crypto Lifestyle in Careem App

In a bold new initiative, Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is making strides to bring crypto into the MENA region's mainstream lifestyle. This is part of their broader strategy aimed at creating a seamless transition from Web2 to Web3 platforms, bridging the gap between the traditional digital experiences and those brought to life by blockchain technology. With its headquarters in Dubai, Bybit is executing several partnerships with local businesses to integrate cryptocurrency into everyday experiences through its newly launched marketing campaign.

In June 2025, Bybit introduced a series of advertisements within the Careem App, a beloved super app in the MENA region. The campaign aims to engage both existing Bybit users and potential new clients, inviting them to explore unique offers and promotions available directly through the Bybit platform. Through these ads, users are introduced to a new era where digital assets and cryptocurrencies can easily complement daily activities, such as dining out, attending concerts, or simply catching a ride.

The main goal of this campaign is to illustrate how cryptocurrencies can enhance one’s lifestyle and provide more rewards than traditional payment methods. Bybit is not just a marketplace but is evolving into a lifestyle brand that resonates with users' everyday lives. Its partnerships extend across various sectors including entertainment, dining, and transportation, which allows for a rich ecosystem of crypto applications.

In this partnership with Careem, Bybit users benefit from exclusive deals linked to their transactions, which will further encourage the adoption of cryptocurrencies in everyday transactions. For instance, they can avail up to 30% off on services and room rates at the Grand Millennium Dubai, an exciting perk for travelers and local users alike. This initiative highlights the strong commitment Bybit has towards integrating blockchain technology and digital finance within local communities.

Claudia Wang, the Head of Marketing at Bybit, remarked, “Our local partners represent the most popular lifestyle choices within their communities. There are no real boundaries between 'old-school' marketing and Web3 marketing; we ensure Bybit is always visible and accessible at points where our customers want us.” This localized approach indicates the growing emphasis on making cryptocurrency part of the lifestyle rather than a separate entity.

Bybit's offerings extend beyond just trading; their services include custodial solutions, wealth management, and tailored payment systems that cater to the demands of modern consumers. This push into lifestyle integration illustrates Bybit’s aim to become a leader in financial innovation, making crypto adoption not just feasible but rewarding.

This marketing campaign signifies Bybit’s dedication to fostering convenience and accessibility in cryptocurrency usage while positioning the MENA region as a testing ground for future digital finance models. With over 70 million users, Bybit provides a unique arsenal of tools that empower individuals for financial freedom and lifestyle enhancement.

As Bybit continues to expand its operations in Dubai and beyond, it anticipates even more partnerships and local promotions in the coming months, catering to the affluent crypto community that seeks to explore the possibilities of on-chain finance. Bybit is indeed at the forefront of amplifying the crypto lifestyle, seamlessly integrating it with the MENA region’s vibrant and diverse culture.

Discover more about Bybit and its services at Bybit.com.