Picard, the esteemed French frozen food retailer, has announced a special winter sale that offers a delightful 5% discount on all products, both in-store and online, from February 11 to February 16, 2026. This initiative is not just a chance to save, but a heartfelt token of appreciation for loyal customers as they navigate through the ups and downs connected with rising living costs. Picard is dedicated to making convenience and quality accessible for every dining table.
During the ongoing economic fluctuations, people are increasingly finding themselves in need of sustainable choices in their daily meals. With that in mind, Picard emphasizes the importance of ease and flexibility in meal preparation through its extensive range of products designed to complement the everyday dining experience.
The winter sale, named ‘SOLDES d’hiver’, presents a perfect opportunity to sample Picard's offerings, particularly for those who have long been curious about their wide selection but felt hesitant due to uncertainties regarding flavors or preparation methods. Ranging from appetizers and main dishes to bread and desserts, Picard's products cater to all culinary tastes and occasions.
Easy Ways to Incorporate Vegetables into Your Winter Diet
As winter settles in, maintaining a balanced diet becomes increasingly important, especially in February when appetites may run towards comfort foods. Picard recommends an array of vegetables, soups, and pastries that make it easier to include nutritious ingredients in your meals without hassle.
Picard’s vegetable lineup is designed with convenience in mind. Utilizing locally sourced, seasonal produce, they freeze their ingredients right after harvest. This approach allows customers to enjoy fresh-tasting vegetables year-round. The pre-prepared options mean no washing or chopping is necessary—simply use what you need!
Some of the highlighted vegetable products include:
- - Frits Luxe Duck Fat Fries (500g) at ¥899: Hand-cut, skin-on fries cooked in duck fat, offering a rich, gourmet taste.
- - Bio Vegetable Ratatouille (600g) at ¥999: This vibrant casserole features a medley of Italian organic veggies including tomatoes, grilled eggplant, and zucchini, all highlighted in a flavorful sauce.
- - Mixed Steam Vegetables (600g) at ¥769: A convenient mix of green peas, snap peas, broccoli, and spinach, ready to be steamed in a microwave.
- - Mixed Mushroom Medley (450g) at ¥1,099: Seven types of mushrooms, perfect for adding depth to any dish.
Warm Soups for Cold Days
On chilly days, nothing is as comforting as a hot bowl of soup. Picard’s soups are designed in portion sizes, allowing customers to heat up just what they want. This functionality aids in reducing food waste, as you can take only what you need. Ideal for those cold February evenings, these soups warm both body and spirit.
Some popular soup options include:
- - Lyonnaise Potage (1kg) at ¥1,099: A creamy concoction of pumpkin, potatoes, and Emmental cheese that perfectly embodies the rich flavors of the season.
- - Smooth Zucchini and Pea Soup (1kg) at ¥899: Combining green peas, zucchini, and potatoes, this soup is enhanced with a hint of Fromage Blanc for a creamy finish.
Easy Homemade Breads for Breakfast
Picard's best-selling croissants are frozen in unbaked dough form, allowing customers to enjoy warm, fresh pastries directly from their ovens. The convenience of baking only what you need makes them perfect for lazy winter mornings or quick snacks.
The croissants come in various sizes:
- - Regular Croissants (55g x 8 pieces) at ¥949
- - Mini Croissants (25g x 10 pieces) at ¥799
These pastries are perfect served alone or with ham, cheese, or veggies for a delightful hors d'oeuvres platter.
During this winter sale, all Picard products, including their nutritious vegetable options, hearty soups, and delicious bread items are available at a 5% discount. This special offer is ideal for anyone looking to simplify their meals while keeping them tasty and nutritious.
In-Store and Online Specials
At Picard’s direct stores, customers can enjoy additional perks, including reduced shipping fees and special promotion bundles, such as free taste tests of their popular mini croissants.
The sale runs from February 11 to February 15 at physical locations, with the online store offering ongoing promotions until February 16, 10 AM. Special benefits are available for new and existing members, providing excellent opportunities for enjoying these offers.
For more details about the winter sale and to explore the full range of Picard products, visit
Picard's official website. Here you’ll find not just an array of expertly frozen foods but also recipe ideas to inspire your next meal. With over 50 years of experience, Picard is dedicated to providing exquisite frozen foods that enhance everyday dining experiences.