#Japan #Kyoto #BAKE INC. #Tokyo Senbei #Daimaru Kyoto

Tokyo Senbei: A New Taste Experience in Kyoto

On October 18, 2025, the popular brand "Tokyo Senbei" will launch its first permanent store in Western Japan, located in Daimaru Kyoto. Operated by BAKE INC., this store aims to provide travelers and locals alike with a unique food experience that combines nostalgia with modern flavors. This exciting development marks a significant step for the brand, which has already gained recognition for its innovative rice cracker sandwiches.

A Unique Location for a Unique Brand

Daimaru Kyoto is a prime location known for attracting tourists and business travelers, making it a hotspot for purchasing souvenirs and gifts. Understanding the needs of this diverse customer base, Tokyo Senbei has crafted a selection of elegant gift boxes featuring their signature "Senbei Sandwiches"—a delightful blend of sweet and salty flavors. These thoughtfully curated treats are designed to leave a lasting impression on anyone lucky enough to receive them.

To celebrate the grand opening, the first 100 customers will receive a free original embroidered keychain with purchases of 2,500 yen or more. This unique keychain features a design inspired by the auspicious "Majolica Tile," making it a charming keepsake for shoppers.

Store Details

• - Store Name: Tokyo Senbei Daimaru Kyoto
• - Location: 79 Takakura-dori Shimo-gyo, Kyoto, Japan 600-8511, Basement Floor 1, Daimaru Kyoto
• - Business Hours: 10:00 AM - 8:00 PM
• - Closed: Following the department store schedule
• - Opening Date: October 18, 2025

Exciting Promotions and Products

The store will celebrate its opening with delightful product offerings, including their beloved "Senbei Sandwiches". These unique snacks come in various flavors like:

• - Bitter Caramel: A rich and sophisticated caramel flavored cream sandwiched between crispy rice crackers, ideal for an adult tea time.
• - Praline Chocolate: A smooth chocolate cream blended with caramelized almond paste and roasted almond bits, creating a delicious sweet-savory taste.
• - Cheese Maple: A fusion of creamy Camembert cheese and maple sugar, bringing a unique twist to traditional rice crackers.

The Senbei Sandwiches are available in individual boxes of 5 for 1,296 yen and 10 for 2,592 yen. There's even a special assortment box containing 12 sandwiches for 3,024 yen and 18 for 4,536 yen, perfect for gifting.

About Tokyo Senbei

Tokyo Senbei embodies the concept of “crunchy nostalgia meets modern taste.” By incorporating contemporary elements of design and flavors, this rice cracker brand has successfully blended the familiar and the new. In addition to the distinctive Senbei Sandwiches, they offer a range of individually packaged treats like "Arare" and mini snack mixes designed to be shared.

Company Overview

BAKE INC. was founded in April 2013, and has since become a leader in innovative snack creation, with its headquarters in Shirokanedai, Tokyo. The company oversees various confectionery brands, including the famous "BAKE CHEESE TART" and "RINGO," revitalizing traditional Japanese sweets with fresh and exciting concepts.

For those in Kyoto on and after October 18, make sure to visit Tokyo Senbei at Daimaru Kyoto. Experience these unique rice cracker sandwiches that redefine snack time and are perfect for every occasion! For further details, visit their website at Tokyo Senbei.