Collective Voice Earns Gold for Best Influencer Marketing with lululemon at 2025 TITAN Awards

Collective Voice Triumphs at the 2025 TITAN Business Awards



On April 14, 2025, Collective Voice, a notable leader in the creator marketing space, made headlines with their recent accolade: the Gold TITAN Business Award for Best Influencer Marketing Campaign. This honor reflects their collaboration with lululemon during a significant holiday marketing initiative, marking a remarkable accomplishment in the influencer landscape.

The award-winning campaign launched in 2024, synchronized seamlessly with popular shopping events like Black Friday, Cyber Monday, and the year-end holiday sales. By strategically selecting a diverse group of both established and new creators, Collective Voice was able to craft a compelling narrative that highlighted lululemon's key seasonal offerings.

In total, 10 creators poured their talents into generating 149 unique pieces of content, which transcended various platforms including Instagram, Facebook, Pinterest, and personal blogs. The creativity and engagement garnered from this collaboration resulted in over 3.3 million impressions, drawing the attention of approximately 2.7 million viewers. This substantial outreach underscored the efficacy of their marketing strategy and the power of influencer collaboration.

Moreover, the campaign was amplified through a targeted gifting program that featured four up-and-coming creators, further enhancing lululemon's brand message. This strategic approach led to a remarkable average order value that was 59% higher than the network’s usual figures. This statistic powerfully illustrates how creator-driven marketing can steer consumer behavior and spikes in sales.

Meredith Waltman, the Vice President of Brand Partnerships Development at Collective Voice, expressed pride in this recognition. She mentioned, “We’re honored to have this campaign recognized by the TITAN Awards. This collaboration with lululemon reflects our core belief that when you match the right creators with the right brand, you don’t just generate buzz—you drive measurable impact.”

The TITAN Business Awards commend businesses and professionals across multiple industries for their innovative approaches and commitment to excellence. Securing Gold in the Best Influencer Marketing Campaign category marks a significant milestone for Collective Voice, confirming their status as trailblazers in the ever-evolving realm of creator marketing.

Since its founding in 2008, Collective Voice has established a strong foundation in the influencer marketing arena, providing innovative solutions and transparent data. Their mission has always been to create meaningful connections between creators and prominent brands, culminating in award-winning results.

For brands seeking to leverage the power of influencer marketing, Collective Voice offers the tools and insights necessary to flourish in today’s competitive landscape. To learn more about their solution and to explore partnerships, visit their official website at collectivevoice.com.

This recognition by the TITAN Awards is a testament to Collective Voice's enduring impact and forward-thinking strategies in the creator economy. As brands continue to pursue influencer collaborations, the success of this campaign serves as an inspiring model for future marketing initiatives.

Topics Consumer Technology)

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