#Japan #Tokyo #Arute Genesis #Dozen Omotesando #Style Designer

Dozen Omotesando: A New Flower-Inspired Salon in Tokyo

On January 15, 2026, the Dozen Omotesando salon opens in the vibrant district of Omotesando, Tokyo, as part of the Style Designer group, under the umbrella of Arute Genesis Co., Ltd. This highly anticipated salon brings together creativity and passion to cater to clients in a unique setting.

A Vision Rooted in Meaning

The name "Dozen" signifies the number twelve, inspired by the symbolism behind Dozen Roses. Each of the twelve blooms represents values such as gratitude, love, trust, and passion. Owner Daisuke Seki emphasizes that these sentiments reflect the salon's mission: to create memorable experiences for each client through high-quality hair care services.

Daisuke Seki states, "Through hair, we want to provide joy to our clients. This essence is crucial and often overlooked as professionals focus too much on technicalities. We aim for deep, focused service rather than broad offerings. It's not about being number one in Japan; it's about being the best for each individual who walks through our doors."

A Commitment to High-Quality Service

Dozen Omotesando is dedicated to fostering relationships with clients and ensuring they receive personalized attention. The salon experience is centered on understanding each customer's unique preferences and needs, making them feel special and valued. Daisuke Seki aims to create sweet memories rather than just accolades, striving to be the go-to stylist for every client.

As part of a larger franchise operation, the salon has easy access to the vast resources and expertise from the Arute Genesis group, providing additional security for both clients and staff. This support system is especially important for many independent stylists who often face challenges when starting their own businesses due to financial constraints.

About the Style Designer Company

Founded by Koji Ito, the Style Designer company, headquartered in Yokohama, Kanagawa, specializes in recruiting and supporting independent stylists. Its mission is to enhance the beauty industry by offering training and support to ensure the success of its franchisees. They recognize the diverse needs of aspiring hairstylists and adapt quickly to provide necessary resources and solutions.

With a current network of approximately 370 salons operated under the Arute Genesis brand, the company continues to innovate and expand, aiming to discover new franchise owners and enhance service quality.

The Arute Genesis Group

Arute Genesis, a holding company founded in 2022, has deep roots in the beauty industry dating back to its establishment in 1986. The group offers various services, including chain salons and training academies for hairstylists, while maintaining a commitment to high standards and creativity in the beauty field.

Their headquarters, located in the heart of Yokohama, plays an essential role in supporting brands such as Style Designer, Ash, and New York, New York, among others.

Dozen Omotesando is more than just a beauty salon; it encapsulates the essence of heartfelt service and the uniqueness of each customer experience. With its official opening on January 15, 2026, it promises to be a venue where clients can enjoy not only extraordinary hair styling but a warm and personalized touch that prioritizes their happiness above all else. It’s a place where beauty blends seamlessly with meaningful experiences, anchored in trust and care.