#USA #New York #CockroachDB #Cloud-Native #ISV Partner Program

Introduction

In the rapidly evolving world of cloud computing, leveraging partnerships can be pivotal for unlocking new capabilities and driving innovation. Cockroach Labs, known for its trailblazing solutions in cloud-native distributed SQL databases, has taken a significant step forward by launching its ISV Technology Partner Program. This initiative aims to connect Independent Software Vendors (ISVs) with enterprise customers, fostering a collaborative environment that promotes resilience and innovation across critical business applications.

ISV Technology Partner Program Overview

Cockroach Labs’ newly unveiled ISV Technology Partner Program is specifically tailored to support ISVs that are in the business of developing software solutions aimed at enhancing or running on CockroachDB. The launch represents a significant enhancement to the partner ecosystem, reinforcing the company’s commitment to driving seamless integration and innovation across varied use cases.

Offering a plethora of opportunities, the program allows ISVs to tap into the robustness of CockroachDB, facilitating the creation of reliable and scalable solutions for mission-critical applications such as payments, core banking, and identity management systems. Initial program participants include key players like Ory, Teleport, AuthZed, and PhaseTwo, showcasing a diverse range of applications powered by Cockroach’s distributed SQL database.

Empowering Innovation

The core objective of the ISV partner initiative is to empower participating software vendors to efficiently address the evolving demands of enterprise clients. Cassie Zimmerman, Senior Director of the Partner Ecosystem at Cockroach Labs, emphasized that this program marks a watershed moment in their mission to construct a comprehensive ecosystem that empowers businesses in tackling their core challenges with the aid of top-tier solutions fortified by CockroachDB. By forging alliances with technology providers committed to excellence, Cockroach Labs is positioning itself as a leader in the distributed SQL landscape, enabling modern enterprise applications that require high resilience, compliance, and unprecedented scalability.

Program Highlights

The ISV Technology Partner Program offers several tiered benefits, focusing on both technical support and go-to-market strategies:

• - Co-marketing Initiatives: Enable partners to collaboratively promote their integrated solutions.
• - Commercial Incentives: Financial benefits that foster collaborative sales efforts.
• - Dedicated Technical Support: Technical assistance tailored for partners.
• - Solution Certification: Ensuring that partnered solutions meet specific performance and reliability standards.

This multi-layered approach acts as a catalyst for enhancing the speed at which ISVs can bring enterprise-grade solutions to market, whether they are leveraging CockroachDB or CockroachDB Cloud. Through this formalized program, Cockroach Labs aims to nurture a thriving ecosystem that prioritizes resilience, compliance, and global availability, essential factors for contemporary enterprise applications.

Diverse Partner Tracks

The program further establishes two distinct tracks catered to different types of ISVs:
1. Referral ISV Partners: Designed for vendors offering self-hosted or deployment-agnostic services, featuring benefits like revenue-sharing and joint development initiatives.
2. Committed ISV Partners: For vendors embedding CockroachDB into their SaaS solutions, this track offers enhanced customer support and favorable pricing structures.

To illustrate the impact of this initiative, both Ory and Teleport have highlighted the benefits of their partnership with Cockroach Labs. Ory's CEO, Jeff Kukowski, pointed out that their collaboration allows them to offer secure, globally distributed identity and access management solutions, catering to the modern landscape's complexities with the reliability of CockroachDB. Meanwhile, Teleport's CEO, Ev Kontsevoy, spoke to the powerful combination of security and resilience brought forth by integrating their solution with CockroachDB's infrastructure.

A Vision for the Future

In today’s market, enterprises are not merely purchasing databases; they are investing in entire ecosystems that must function harmoniously. The launch of the ISV Technology Partner Program cements Cockroach Labs’ commitment to nurturing these ecosystems, ensuring that customer needs meet trusted technology partnerships, fostering innovation with confidence.

As the program was introduced at Roachfest London, it signified the beginning of a new chapter for Cockroach Labs and its partners. With additional vendors set to enter the certification pipeline by the end of 2025, the initiative promises to bolster the strength and breadth of the offerings available to enterprises worldwide. To explore partnership opportunities or learn more about the program, interested parties can visit cockroachlabs.com/partners/isv-program.

Conclusion

Cockroach Labs is at the forefront of redefining how databases can interact in a comprehensive digital ecosystem. The launch of the ISV Technology Partner Program is not just a strategic business move — it’s a commitment to shaping the future of resilient and scalable solutions in the cloud-native space. By empowering ISVs and enabling them to create and optimize their applications with confidence, Cockroach Labs is reinforcing its place as a leader in distributed database technology, ensuring that enterprises are well-equipped to meet the demands of tomorrow.