The Launch of 'CLASSICS the Small Luxury' at NEW ENERGY BLDG: A Celebration of Japanese Craftsmanship

CLASSICS the Small Luxury at NEW ENERGY BLDG

From September 2 to 4, 2026, the renowned handkerchief specialty store, CLASSICS the Small Luxury, will proudly make its debut at the NEW ENERGY BLDG. exhibition, held at the P.O. Minami Aoyama Hall in Tokyo. Founded in 1879 by Blooming Nakanishi Co., Ltd., this event marks an exciting chapter in the company's long-standing history.

Emphasizing Japanese Craftsmanship

This exhibition will highlight the theme of Japanese craftsmanship, showcasing an array of handkerchiefs that celebrate the dedication of artisans from various regions in Japan. Each handkerchief, a delicate blend of weaving, dyeing, embroidery, and sewing, is the result of collaborations among skilled craftsmen and factories across the nation. Visitors will be treated to an exploration of the unique allure and value that arises when traditional Japanese techniques meet modern sensibilities.

One of the standout collections is the 'SIC Color 108' series, featuring a staggering 108 hues crafted from the luxurious Sea Island cotton, known for its silky texture and vibrant colors achieved through hand screen printing. Additionally, attendees can look forward to handkerchiefs made from hemp fabric, which showcases deep, rich colors through the innovative combination of dyed fibers.

Another intriguing offering is the towel handkerchief, which boasts a velvet-like sheen thanks to its unique shearing process. The 'HIKKOMI' series will also be on display, showcasing the creative freedom of designers translated into exquisite embroidery techniques, adding a unique touch to every piece.

Redefining Handkerchiefs

CLASSICS the Small Luxury sees handkerchiefs not merely as items to wipe hands but as accessories that enhance style, convey sentiments, and introduce small luxuries into everyday life. Under the concept of **