#Japan #Tokyo #JTB #European Travel #Europe Fest

Discover the Europe Fest with JTB

JTB Corporation is excited to announce the launch of the immersive event titled "Europe Fest," scheduled for December 20-21, 2025, at Ark Hills, Tokyo. This two-day festival aims to provide attendees with a taste of European cuisine and culture, serving as a perfect prelude to their next travel adventure.

As part of the "JTB Ready! Europe Campaign," the event promises a vibrant atmosphere filled with diverse European flags waving in the backdrop of various stalls. Attendees can look forward to food trucks showcasing delicacies from various European countries, a marketplace brimming with unique goods, as well as performances of traditional arts and music that encapsulate the spirit of Europe. Additionally, JTB and its partners will share valuable travel insights, helping attendees explore the charm of European trips from multiple angles.

Purpose of the Event

In November 2024, JTB signed a Memorandum of Understanding (MOU) with the European Travel Commission (ETC) to encourage a renewed interest in travel to Europe by highlighting its rich history and culture. Despite challenges posed by economic factors like a weak yen and rising prices, there has been a noticeable uptick in demand for travel to Europe, particularly in experiences that emphasize cultural depth and thematic journeys through lesser-known cities.

To capitalize on this growing enthusiasm, JTB has organized the Europe Fest intended to elevate interest in European travel under the umbrella of the "JTB Ready! Europe Campaign." Attendees can expect an opportunity to discover "Delicious Europe," where food, music, and culture can be experienced through their senses. Highlights include discussion sessions featuring travel influencers, performances of traditional European music, food tastings, stall sales of regional products, and exciting raffles for Europe-themed prizes.

Main Attractions of Europe Fest

Stage Events

Two prominent travel influencers, Maibaru Travel and Haru Daily, will grace the event with their presence, conducting discussions centered around culinary experiences from Europe. Post-discussion, attendees can interact with them, take photos at the JTB booth, and participate in a raffle with lavish prizes scheduled to be revealed soon.

🗓 Discussion Schedule (Tentative)

• - December 20 (Saturday) - Maibaru Travel
• - December 21 (Sunday) - Haru Daily

Food and Market Area

Collaborating with ETC, attendees can enjoy the theme of "Delicious Europe" by tasting various cuisines and shopping at stalls selling unique European merchandise.

JTB Booth

For those who register on social media, exciting prizes will be available in a raffle, encouraging interactions and engagement.

Insights from the European Travel Commission

The Chairman of ETC Japan, Koichi Numata, expressed great enthusiasm for the Europe Fest, noting its synchronization with the ETC mission of promoting "Delicious Europe - Gastronomy Journey." Numata hopes that through this event, attendees can experience the richness of European food culture through engaging activities, leading to greater appreciation and interest in future journeys to Europe.

The Role of European Travel Commission (ETC)

Established in 1948, the European Travel Commission represents tourism organizations across Europe. Its mission is to reinforce the sustainable development of Europe as a premier tourist destination while marketing the continent to various international markets. Currently, ETC comprises 35 tourism boards dedicated to fostering best practices, sharing market information, and promoting the diverse attractions of Europe.

Future Prospects

JTB plans to continue showcasing the various facets of Europe, encouraging deeper and more sensory-rich travel experiences that emphasize history, culture, food, and the arts. Moreover, through the theme of "Rediscovery of Emotion," JTB is committed to going beyond conventional tourism and creating lasting memories that add new value to each traveler’s journey while promoting responsible tourism for sustainable practices.

Join us at the Europe Fest and embark on a journey through the flavors and cultures of Europe!