Introducing New Colors to the Popular HIROFU 'CITTA' Bag Series

New Colors for HIROFU's 'CITTA' Series

HIROFU, a women's bag brand by World Group, is excited to announce the addition of two vibrant colors to its popular 'CITTA' series starting from January 17. These new hues, 'Bologna' and 'Amalfi', will be available online and at all HIROFU stores across the country.

Since its inception in 1978, HIROFU has established itself as a distinguished leather brand, offering shoes, bags, and accessories with a strong emphasis on simplicity, minimalism, and contemporary design. The brand prides itself on creating timeless pieces that remain stylish regardless of fleeting trends.

The 'CITTA' tote bag series, which made its debut last fall, has quickly become a favorite among consumers. As suggested by its name, which translates to “city” in Italian, this collection is designed for those who enjoy a light and easy-going lifestyle while moving from one urban environment to another.

Constructed from a soft calf leather, featuring a subtle embossed grain that resists scratches, the bags are both durable and flexible. The interior is lined with cotton, making these bags exceptionally lightweight. With minimal decorations, the bags highlight the authentic texture of the leather, providing each piece with a distinctive character that only improves with age.

The open-top design allows for easy access, making it convenient to pack and retrieve belongings without hassle. Available in three sizes—S, M, and L—the 'CITTA' tote is perfect for a variety of occasions, including commuting, school, shopping, and travel.

Exciting New Colors

The recent addition of 'Bologna' and 'Amalfi' introduces delightful new options that complement any wardrobe. The 'Bologna' shade presents a deep bordeaux, inspired by the rich culture and culinary heritage of the Italian city of the same name. This color pairs beautifully with lighter fabrics like denim, serving as a striking accent to any ensemble.

On the other hand, 'Amalfi' is a light terracotta that evokes the coastal cliffs of the Amalfi Coast. This vibrant shade brings brightness and softness when matched with more subdued tones like navy or monochrome outfits.

Both new colors feature a bi-color design for the leather and stitching, adding dimension to these elegantly simplistic tote bags.

Pricing Details

- CITTA Tote Bag S: ¥58,300 (tax included)
- CITTA Tote Bag M: ¥64,900 (tax included)
- CITTA Tote Bag L: ¥71,500 (tax included)

For those interested in exploring the new 'CITTA' series, we invite you to visit your nearest HIROFU store or check out our online shop.

For more details, please visit the official product page: HIROFU Online Store

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Brand Philosophy

HIROFU's ethos centres around the principles of simplicity, minimalism, and contemporary design. Since 1978, we have continued to create products that emphasize material quality, aiming to offer timeless items that withstand fleeting fads and can be cherished for years to come.