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RINNE: Transforming Farewells with Care and Respect

On February 2, 2025, a significant innovation in ending care will be unveiled by Tōbi, a company dedicated to dignified farewells in the face of increasing loneliness and solitary deaths in Japan. This brand, named RINNE, aims to address the harsh realities families confront during times of grief, particularly when the deceased cannot be honored in the manner they deserve. Their first product, a preservation moisturizing solution, will be available on February 22, followed by a deodorizing mist designed to combat unpleasant odors resulting from decomposition, launching on May 22.

The Harsh Reality of Farewells

The emotional pain stemming from unmet farewells has increased, especially in funeral settings. Many families face the heartbreaking situation of wanting to say goodbye but being unable to do so due to unbearable odors, often leading to a decision to close the casket without a proper farewell. The past years have shown a disturbing rise in solitary deaths due to aging and living alone, resulting in delayed discovery of deceased individuals and significant decomposition. According to statistics from the National Police Agency, in 2024, the number of solitary deaths in homes reached an alarming 76,020 across Japan, with over 20,000 cases discovered eight days after death.

Families are left with emotional scars when they are denied the opportunity to see their loved ones one last time, a sentiment echoed by professionals in the funeral industry who understand the gravity of these challenges.

The Challenge to Create Necessary Solutions

Tōbi, based in Adachi Ward, Tokyo, specializes in preparation and preservation of the deceased, attending to approximately 15,000 bodies each year. With the mission of improving end-of-life care, Tōbi identified a critical gap in the market—effective deodorants that would not only mask odors but genuinely neutralize them. The landscape of available products fell short, with many practitioners reporting that existing solutions were ineffective or merely superficial.

Motivated by the desire to fill this gap, Tōbi embarked on the development of the RINNE Deodorizing Mist. They conducted rigorous testing, applying the product to over 100 deceased individuals to ensure its efficacy and safety. The product is set for formal release on May 22, 2025.

Product Features: Care that Restores Dignity

The RINNE Ending Care Deodorizing Mist is available in a convenient 400ml spray format, designed to maintain the dignity of the deceased while easing the distress of those left behind. Its primary ingredients effectively break down proteins responsible for decomposition, effectively mitigating foul smells. The mist is scented with natural hinoki (Japanese cypress) essential oil, embodying Japan’s traditional cleansing culture and providing a soothing aroma for grieving families.

Practical Usage Scenarios

• - Direct application to odorous areas of the body such as the mouth, abdomen, and head.
• - Serve as assistance during bathing and cosmetic procedures.
• - Support long-term preservation and care before funerals.

Available nationwide through funeral homes and medical welfare facilities, the RINNE Deodorizing Mist reflects a commitment to allowing families to express their final goodbyes meaningfully and respectfully. It combines specialized knowledge and compassionate care, paving the way for a more dignified farewell experience.

Brand Philosophy

The RINNE series was developed with the belief that no family should experience an unresolved goodbye. Catering to both consumer and professional needs, RINNE aims to provide products that assure care for the deceased while also meeting the demands of funeral settings.

Upcoming Exhibition

RINNE will also be showcasing their innovative products at the Funeral Business Fair 2025 held at Pacifico Yokohama on June 4 and 5. Visitors can participate in a scent demonstration to experience firsthand the product's effectiveness in addressing real-life concerns.

For more information about the RINNE brand and its products, visit the official website at RINNE Brand Site and for those considering purchase or implementation, please reach out to Tōbi Company directly.